What outcomes can I expect after completion?

You will be able to create and run professional ad campaigns that reach more people, drive engagement, and generate qualified leads.

What makes LinkedIn Ads different from other advertising platforms?

LinkedIn Ads are designed to target professionals, including business leaders, executives, and highly skilled workers. LinkedIn allows you to target your audience exactly by job title, industry, skills, and organization size. This helps you find high-value prospects.

What practical skills will I gain from this course?

You'll learn about several types of ads, including video, single-image, carousel, event, and discussion ads. You'll also learn how to target, bid, analyze conversions, and report on performance—all the skills you need to create LinkedIn ad campaigns that make money.

Why should I learn LinkedIn Ads right now?

LinkedIn is the best place for professionals to network and market to other businesses. As more and more businesses move toward getting leads online, knowing how to use LinkedIn Ads provides you with an edge over your competitors. It helps you connect with decision-makers, increase conversions, and expand faster in today's professional market.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Linkedin Ads Course : Master B2B Lead Generation

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Linkedin Ads Course : Master B2B Lead Generation

Ce cours fait partie de plusieurs programmes.

Instructeurs : LearnKartS

Inclus avec

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

7 heures à compléter

Planning flexible

Apprenez à votre propre rythme

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

7 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Set up LinkedIn Ads, optimize account structure, and master bidding strategies for success.
Create high-impact ad formats—images, videos, and carousels—for maximum reach.
Target and retarget the right audience, and track conversions to boost campaign performance.
Generate and convert high-quality leads using proven strategies.

Compétences que vous acquerrez

Catégorie : Customer Insights
Catégorie : Social Media Strategy
Catégorie : Performance marketing
Catégorie : Online Advertising
Catégorie : Customer Engagement
Catégorie : Social Media Marketing

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

novembre 2025

Évaluations

16 devoirs

Enseigné en Anglais

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logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours est disponible dans le cadre de

Lorsque vous vous inscrivez à ce cours, vous devez également sélectionner un programme spécifique.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 3 modules dans ce cours

Transform the way you generate leads, build authority, and grow your business with this LinkedIn Ads Course — your complete blueprint to advertising success on the world’s most trusted professional platform. Made for marketers, entrepreneurs, and growth-focused individuals, this course gives you the recipe to create campaigns that grab attention & convert high-value clients.

You’ll learn how to set up and structure LinkedIn ad accounts, master bidding strategies, and target audiences with unmatched precision. Explore every ad format — from single image and video ads to conversation, event, and carousel ads — and discover how to use conversion tracking, retargeting, and analytics to maximize ROI. And as you go, you’ll get practical experience with LinkedIn Business Manager, reports, and billing tools that leave you ready for meaningful achievement. By the end, you’ll feel empowered to create campaigns that resonate with decision-makers and deliver tangible business results. Enroll today and start mastering LinkedIn Ads — the platform where professional growth meets performance marketing.

In this module, you’ll learn the fundamentals of LinkedIn Ads, including how to set up your account and navigate the platform. You’ll also explore different ad formats and learn how to create campaigns like Website Visits, Event Ads, Follower Ads, and Job Ads.

Inclus

15 vidéos4 lectures6 devoirs

15 vidéos Total 47 minutes

Course Introduction 2 minutes
Understanding LinkedIn Ads and Setting Up Your Account 4 minutes
How the LinkedIn Ads Auction, Bidding, and Relevancy Work 3 minutes
LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation 14 minutes
Website Visits Campaign Creation 8 minutes
Designing Single Image Ads 2 minutes
Creating Carousel Ads for Storytelling 2 minutes
Building Video Ads for Awareness and Engagement 1 minute
Using Text Ads for Cost-Effective Reach 2 minutes
Driving Conversions with Spotlight Ads 1 minute
Sharing Content with Document Ads 2 minutes
Engaging Audiences with Conversation Ads 2 minutes
Promoting Events Using Event Ads 2 minutes
Growing Your Page with Follower Ads 1 minute
Running Job Ads to Attract Talent 2 minutes

4 lectures Total 20 minutes

Understanding How LinkedIn Ads Power B2B Marketing Campaigns 5 minutes
Choosing the Right LinkedIn Ad Format for B2B Campaign Success 5 minutes
Using Interactive LinkedIn Ad Formats to Drive B2B Engagement 5 minutes
Summary 5 minutes

6 devoirs Total 77 minutes

Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 10 minutes

This module covers essential topics like Bidding Strategies, Audience Targeting, and Conversion Tracking. You’ll learn how to optimize your ad spend, target the right audience, and track the performance of your campaigns using Insight Tags and Pixels.

Inclus

10 vidéos2 lectures4 devoirs

10 vidéos Total 45 minutes

Choosing the Right Bidding Strategy 4 minutes
Audiences Overview 4 minutes
Creating and Managing Target Audiences 3 minutes
Targeting Audiences by Location 2 minutes
Using Professional Attributes for Precise Targeting 5 minutes
Using Matched Audiences for Retargeting and ABM 4 minutes
What is Conversion Tracking & How to setup Conversion Tracking 3 minutes
Sitewide Insight Tag Page Load conversion 7 minutes
Event specific Insight Tag conversion 6 minutes
Event specific pixel conversion 6 minutes

2 lectures Total 10 minutes

How Bidding and Audience Selection Work Together in LinkedIn Ads 5 minutes
Summary 5 minutes

4 devoirs Total 50 minutes

Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 8 minutes

In this module, you’ll dive into advanced LinkedIn Ads features like Retargeting Campaigns and Lead Generation Ads. You’ll also learn how to create Carousel Ads, Video Ads, and Document Ads, and have the opportunity to earn your LinkedIn Ads Certification.

Inclus

16 vidéos2 lectures6 devoirs

16 vidéos Total 61 minutes

Retargeting Overview 3 minutes
Retargeting Campaign Creation 5 minutes
LinkedIn Lead Generation Ad Campaigns 8 minutes
View and download leads, metrics, and analytics for Lead Gen Form campaigns 2 minutes
LinkedIn Dynamic Ad Campaign Creation 5 minutes
LinkedIn Carousel Image Ad Campaign 6 minutes
Conversation Ad Campaign 7 minutes
Document Ad Campaign 5 minutes
LinkedIn Video Ad Campaign 5 minutes
LinkedIn Event Ad Campaign 4 minutes
LinkedIn Direct Sponsored Content Single Image Ad Campaign 3 minutes
How to use Reports in LinkedIn 3 minutes
Billing Center 2 minutes
Business Manager Overview 2 minutes
LinkedIn Ads Certification 2 minutes
Summary 1 minute

2 lectures Total 10 minutes

Turning Interest into Leads with Retargeting and Lead Generation Campaigns 5 minutes
Executing Mid-Funnel LinkedIn Campaigns for Engagement and Lead Nurturing 5 minutes

6 devoirs Total 75 minutes

Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 8 minutes

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeurs

LearnKartS

140 Cours 185 851 apprenants

Offert par

LearnKartS

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Foire Aux Questions

This course is great for marketers, business owners, freelancers, and entrepreneurs who want to use LinkedIn to get more B2B clients or make their brand more visible. It's also useful for anyone who wants to work in LinkedIn advertising.

No. The course starts with the basics and then moves on to more advanced advertising methods.

Yes, the course focuses on building lead generation campaigns tailored for B2B audiences.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.