Become the marketer every brand wants with this AI-driven Social Media Marketing Specialization. Across four courses,you’ll learn how to plan content, design high-impact graphics, create scroll-stopping videos, write viral copy, build powerful brand identities, and use AI tools like ChatGPT, Gemini, and Claude to generate ideas, captions, posts, polls, and even full content calendars instantly.
You’ll also master platform-specific growth on Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and X—learning to set up pages, increase engagement, post strategically, and interpret analytics confidently.
You’ll then move to more advanced paid advertising — with full Facebook Ads and LinkedIn Ads training ranging from setting up the Ads Manager, campaign objectives, detailed targeting, pixels, and Conversions API, custom audiences, bidding strategies, and A/B testing.
You’ll also gain hands-onexpertisein TikTok Ads, X Ads, Pinterest Ads, Quora Ads, Reddit Ads,ShareChatAds, and Snapchat Ads—learning campaign creation, optimization,event tracking,audience insights, and business manager tools.
Whetheryou're starting out or leveling up, this specialization gives you real-world, AI-enhanced skills that accelerate results and reduce effort. Enroll now and build the future-ready social media career brands are searching for.
Projet d'apprentissage appliqué
Across this SMM course, you’ll work on practical, real-world projects that strengthen your content, branding, platform, and advertising skills.You’ll create a complete brand style guide, design professional graphics, GIFs, and videos, and build customer profiles for targeted content creation. Through guided case studies,you’ll develop a full content calendar and write social media posts and promotional emails using AI tools like ChatGPT, Gemini, and Claude.You’ll set up and optimize accounts on Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and X,applying engagement tactics and analytics insights.You’ll also run ad campaigns on Facebook, LinkedIn, TikTok, X, Pinterest, Quora, Reddit,ShareChat, and Snapchat—covering targeting, tracking, pixels, audiences, bidding, and optimization. By the end,you’ll build a portfolio showcasing content design, AI-driven workflows, platform growth, paid ads, automation, and chatbot deployment.
