Lorsque vous vous inscrivez à ce cours, vous devez également sélectionner un programme spécifique.
Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 5 modules dans ce cours
Turn Every Scroll into a Sale with Facebook Ads Mastery - the only complete, practical guide to creating high-converting campaigns that you can easily put into action. If you are a business owner, a potential advertiser, a freelancer, or a digital creator, this course provides you with the real strategies used by top advertisers to increase visibility, engagement, or sales.
You’ll start learning the building blocks of Facebook marketing: How to create business pages, how to design visuals that will attract users’ attention, and how to use your brand’s page as a fruitful online community. From there, explore advanced topics such as ad creation, bidding, audience targeting, Facebook Pixel, and Conversions API. You’ll discover how to create and test videos, lead-gen campaigns, and e-commerce initiatives using AI tools, as well as measure campaign performance through reporting with Meta.
By the end, you’ll confidently manage campaigns that turn clicks into customers.
If you’re ready to master Meta Ads Manager, outsmart algorithms, and grow your brand faster — enroll today and start creating Facebook Ads that deliver unstoppable results.
Learn how to set up a professional Facebook Page, create engaging posts, and build an active online community. Discover tools, content strategies, and analytics tips to grow your followers and boost engagement effectively.
Inclus
20 vidéos8 devoirs
Afficher les informations sur le contenu du module
20 vidéos•Total 92 minutes
Course Introduction•2 minutes
What You Will Learn About Facebook Marketing•1 minute
Why to Use Facebook To Market Your Business•6 minutes
How to Create A Facebook Page•3 minutes
How to Create A Facebook Profile Image•3 minutes
How to Design A Facebook Cover Image•3 minutes
How to Update Your Pages Info And Preferences•2 minutes
How to Post About On Your Facebook Page•10 minutes
How to Promote Your Page And Get Likes & Engagement•12 minutes
What is an Online Community? •6 minutes
Why Should You Start an Online Community?•6 minutes
Recommend Tools and Apps for Creating an Online Community •6 minutes
How to Grow Your Online Community•4 minutes
How to Create More Engagement in Your Community•5 minutes
Quick Tips for Increasing Engagement•4 minutes
Best Types of Posts to share in Your Community•4 minutes
Make Consistent Posting Easier•5 minutes
Content Tools & Apps I Use to Create and Automate Posts•4 minutes
Make Your Posts Count More and Increase Engagement•3 minutes
Using Analytics to Improve Community Growth•3 minutes
8 devoirs•Total 140 minutes
Proficiency Quiz•20 minutes
Proficiency Quiz•20 minutes
Proficiency Quiz•25 minutes
Proficiency Quiz•25 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•20 minutes
Facebook Ads Overview
Module 2•5 heures à terminer
Détails du module
Understand how Facebook Ads work, from campaign structure and objectives to targeting, budgeting, and scheduling. Learn to create your first ad, test variations, and navigate Ads Manager with confidence.
Inclus
21 vidéos9 devoirs
Afficher les informations sur le contenu du module
21 vidéos•Total 113 minutes
What You Will Learn About Facebook Advertising•1 minute
How Powerful Are Facebook Ads?•7 minutes
How Do Facebook Ads Work - The Auction•5 minutes
Facebook Ad Structure•3 minutes
How To Set Up Your Facebook Ads Account•2 minutes
Understanding Key Facebook Ads Metrics•12 minutes
Facebook Ads - Account Navigation•19 minutes
Create Your First Ad - Campaign Objectives•7 minutes
Ad Set Name, Conversion, Campaign score, Audience definition•6 minutes
Budget & Schedule & Audience controls•4 minutes
Advantage+ audience, Policy and regulatory requirements & Placements•6 minutes
Ad name, Identity, Ad setup•2 minutes
Destination, Ad creative, Creative testing, Chat builder, Tracking•4 minutes
What is an Audience and why is it important for your business•4 minutes
Learn how to set up Facebook Pixel and Conversions API to track performance accurately. Master bidding strategies and build powerful custom and lookalike audiences to maximize ad reach and ROI.
Inclus
10 vidéos4 devoirs
Afficher les informations sur le contenu du module
10 vidéos•Total 48 minutes
Facebook Pixel•7 minutes
Conversions API in Meta•7 minutes
Meta Pixel + Shopify•3 minutes
Understanding Facebook Ads Bidding•5 minutes
Facebook Ads Strategy - 1•5 minutes
Facebook Ads Strategy - 2•4 minutes
Facebook Ads Strategy - 3•3 minutes
Meta Business Suite•3 minutes
Facebook Ad Policies•5 minutes
Banned Ads/Accounts•5 minutes
4 devoirs•Total 77 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•30 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•24 minutes
Facebook Campaign Creation & All Tools
Module 4•7 heures à terminer
Détails du module
Discover how to design, launch, and manage different types of Facebook campaigns—from video and lead generation to sales and brand awareness. Learn proven ad strategies, policy compliance, and performance optimization using Meta Business Suite.
Inclus
35 vidéos13 devoirs
Afficher les informations sur le contenu du module
35 vidéos•Total 140 minutes
Brand Awareness Campaign•7 minutes
Website Traffic Campaign•6 minutes
Engagement Campaign•6 minutes
How To Create Lead Gen Campaign•8 minutes
App Promotion Campaign•5 minutes
Online Sales Campaign•5 minutes
Create Facebook Video Ad Campaign•5 minutes
Business support home & Billing & payments•4 minutes
Brand Rights Protection & Brand Safety and Suitability•6 minutes
Business apps & Store locations•3 minutes
Business settings•6 minutes
Media Library, Ratings & Reviews & WhatsApp Manager•3 minutes
Explore advanced tools like Commerce Manager, automated rules, and ad experiments to optimize campaigns. Learn to leverage AI, analyze reports, manage billing, and prepare for Facebook Ads certification with real-world readiness.
Inclus
17 vidéos6 devoirs
Afficher les informations sur le contenu du module
17 vidéos•Total 47 minutes
Market Research & Audience Understanding•3 minutes
Ad Copy Writing•3 minutes
Ad Creative Creation•2 minutes
Video Ads Scripts•2 minutes
Full Campaign Planning•3 minutes
Audience Targeting Ideas•3 minutes
A/B Testing Plan•3 minutes
Performance Analysis & Optimization•3 minutes
Scaling Strategy•3 minutes
Landing Page Copy Optimization•3 minutes
Competitor Analysis•3 minutes
Ad Angle Generation (MOST IMPORTANT)•2 minutes
Retargeting Strategy•2 minutes
Offer Creation•2 minutes
Chatbot & Messenger Flow Ideas•3 minutes
Facebook Ads Certification•3 minutes
Summary•1 minute
6 devoirs•Total 144 minutes
Proficiency Quiz•25 minutes
Proficiency Quiz•25 minutes
Proficiency Quiz•30 minutes
Checkpoint Quiz•20 minutes
Checkpoint Quiz•20 minutes
Checkpoint Quiz•24 minutes
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
LearnKartS is a Certification Prep company specializing in Cloud Computing Certifications in AWS, Azure, GCP, Project Management certificates - PMI specific - PMP, PgMP and RMP, and Salesforce certifications. Our state-of-the-art exam simulator engine helps you to identify weak areas along with loads of other analysis to crack the certification in the very first attempt.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
Anyone who wants to learn Facebook advertising, whether they are a newbie, freelancer, business owner, or marketing expert.
Do I need previous experience with Meta Ads?
There is no need for any prior experience. The course starts with the basics and then moves on to more advanced ad techniques.
Will this help me build a career in digital marketing?
Yes, knowing how to use Facebook Ads is one of the most sought-after digital marketing skills right now. It's great for helping your profession or business expand.
How will this course help me grow my business?
If you learn how to use Facebook Meta Ads, you can make highly targeted and interesting campaigns that get more people to see them, get more people to interact with them, and make more purchases. The strategies you learn will help you find the right people and turn clicks into loyal customers, thereby helping your business grow.
How does this course help me optimize my ad campaigns?
You will learn to choose the right audience, set up effective bidding strategies, and create ads people want to see. We will also discuss how to use advanced tools such as the Facebook Pixel and Conversions API to track and improve your ads.
Why should I take this Facebook Ads course over others?
This course gives you a full, hands-on look at Facebook Ads. It covers both fundamental and advanced topics, including video ads, lead generation, AI technologies, and campaign success tracking. This way, you may learn practical skills that you can use right away in your campaigns.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.