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Il y a 4 modules dans ce cours
Starting your own business is one of the most rewarding — and daunting — things you can do. By the end of this course, you'll be able to generate viable business ideas from the problems you encounter every day, build a scrappy MVP, calculate your market size, choose a revenue model that fits, and assemble the co-founder team to pull it off.
You'll gain a practical, execution-first framework for turning an idea into a real company, drawn from the lessons of the Lean Startup methodology and the experience of a mentor who has guided hundreds of technology startups around the world. What makes this course different is its bias toward action. You won't walk away with a polished 40-page business plan you'll never update.
You'll walk away with the skills to launch early, measure what matters, iterate fast, and make data-driven decisions about when to pivot and when to persevere. Whether you're building after hours, taking a passion project to the next level, or leaving your job to go full-time, this course gives you the tools and the confidence to move.
Great businesses start with great ideas, but the path from a spark of inspiration to a workable concept takes more than luck. In this module, you'll apply proven brainstorming techniques and lean execution tactics so you can generate viable business ideas and start testing them in the real world.
Inclus
4 vidéos1 devoir
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4 vidéos•Total 11 minutes
Getting Down to Business•2 minutes
Start With a Problem•3 minutes
Workshopping Ideation•3 minutes
Execution is Worth Millions•4 minutes
1 devoir•Total 10 minutes
From Spark to Startup•10 minutes
Business Model Generation
Module 2•1 heure à terminer
Détails du module
A strong idea only pays off when it's wrapped in a business model that makes money and holds up under pressure. In this module, you'll build the core components of a viable business, so you can confidently define your market, differentiate your product, and price it to win.
Inclus
6 vidéos2 lectures2 devoirs
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6 vidéos•Total 26 minutes
Product-Market Fit•4 minutes
Solution Building•5 minutes
Market Size•4 minutes
Revenue Model•4 minutes
Pricing Models•5 minutes
Go-To-Market Strategy•5 minutes
2 lectures•Total 20 minutes
The Real Meaning of Product-Market Fit•10 minutes
Choosing Your Revenue Model•10 minutes
2 devoirs•Total 25 minutes
Building a Business That Works•10 minutes
Your First Launch Plan•15 minutes
Lean Startup (Build-Measure-Learn)
Module 3•27 minutes à terminer
Détails du module
Even the best business model needs real-world testing before it's ready to scale. In this module, you'll apply the Lean Startup's Build-Measure-Learn cycle so you can launch quickly, gather meaningful customer feedback, and make data-driven decisions about what to change next.
Inclus
4 vidéos1 devoir
Afficher les informations sur le contenu du module
4 vidéos•Total 17 minutes
Creating an MVP•4 minutes
Interviewing Users•4 minutes
A/B Testing•4 minutes
Pivot or Persevere?•4 minutes
1 devoir•Total 10 minutes
Test, Learn, Decide•10 minutes
Team Formation
Module 4•1 heure à terminer
Détails du module
The team you build in the early days shapes everything your company becomes. In this module, you'll gain strategies for identifying co-founding skills, recruiting the right partners, structuring equity, and shaping culture, so you can set your startup up for long-term success.
Inclus
5 vidéos3 devoirs
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5 vidéos•Total 14 minutes
Identifying Cofounding Skills•4 minutes
Recruiting Cofounders•3 minutes
Startup Equity•3 minutes
Creating a New Culture•2 minutes
Parting Advice•1 minute
3 devoirs•Total 60 minutes
Ready to Build: Course Capstone•30 minutes
Founder Skills Self-Audit•15 minutes
Culture from Day One•15 minutes
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Étudiant(e) depuis 2018
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Jennifer J.
Étudiant(e) depuis 2020
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Étudiant(e) depuis 2021
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.