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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 4 modules dans ce cours
Starting a business is one of the most rewarding things you'll ever do, and one of the easiest places to make expensive mistakes. This course gives you a clear, founder-tested path from idea to launch, without the jargon or the fluff.
You'll develop a compelling answer to the "why" behind your business, set balanced personal and business goals, and craft a unique selling proposition that actually differentiates you. You'll learn how to identify your full customer spectrum, spot the three kinds of competitors you'll face, and build the marketing, networking, and go-to-market plans that bring in your first hundred customers. You'll get the tools to pivot when markets shift, protect your intellectual property, pick the right legal structure, pitch investors, raise the right kind of money, and land on a company name that sticks.
By the end, you'll have the skills and confidence to launch, and a playbook you'll return to as your business grows.
Before you build anything, you need to know why you're building it and what you're aiming for. In this module, you'll develop a compelling founder pitch, set balanced personal and business goals, craft a sharp USP, and build the right advisory and self-care habits to carry you through launch.
Inclus
8 vidéos1 lecture2 devoirs1 sujet de discussion
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8 vidéos•Total 34 minutes
Becoming Your Own Boss•2 minutes
Why Are You Building This Business?•5 minutes
What Are Your Business and Personal Goals?•5 minutes
What Is Your USP?•5 minutes
What Does Success and Failure Look Like?•5 minutes
What Kind of Founder Are You?•4 minutes
Who Are Your Business Advisors?•4 minutes
What Are Your Mental Health Strategies?•4 minutes
1 lecture•Total 10 minutes
Founder Fuel: The Case for Your Wellbeing•10 minutes
2 devoirs•Total 20 minutes
Laying Your Founder Foundations•10 minutes
Sharpen Your Edge: Build Your USP•10 minutes
1 sujet de discussion•Total 10 minutes
Define the Founder in You•10 minutes
Knowing Your Customers and Competitors
Module 2•1 heure à terminer
Détails du module
Customers are the only reason your business exists, and competitors are always closer than they look. In this module, you'll profile and prioritize your customers, spot direct, indirect, and substitute competitors, and design the marketing, networking, and go-to-market plays that turn attention into revenue.
Inclus
7 vidéos2 devoirs
Afficher les informations sur le contenu du module
7 vidéos•Total 32 minutes
Who Are Your Customers?•5 minutes
Who Are Your Competitors?•5 minutes
How Can You Get Customers?•4 minutes
What Is Your Wide Net Reach Approach?•4 minutes
Are You Connecting With the Right People?•4 minutes
What Is Your Go to Market Plan?•5 minutes
Are You Innovating Constantly?•5 minutes
2 devoirs•Total 20 minutes
Customers, Competitors, and the Crowd•10 minutes
Launch-Ready: Plan Your First Market Push•10 minutes
Developing a Winning Business Strategy
Module 3•17 minutes à terminer
Détails du module
Even the sharpest plan meets a market that moves, and the best ideas attract copycats. In this module, you'll learn when and how to pivot with a clear S.M.A.R.T. strategy, and you'll apply four concrete tactics to protect the ideas and brand that give your business its edge.
Inclus
2 vidéos1 devoir
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2 vidéos•Total 7 minutes
What Is Your Pivot Strategy?•3 minutes
How Can You Protect Your IP?•4 minutes
1 devoir•Total 10 minutes
Pivots, Protection, and Staying Power•10 minutes
Incorporating and Monitoring Finances
Module 4•1 heure à terminer
Détails du module
The legal and financial setup of your business shapes your liability, your taxes, and how investors see you. In this module, you'll pick the right business structure, prepare an investor-ready pitch, choose the right fundraising path, and land on a company name that sticks.
Inclus
5 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
5 vidéos•Total 21 minutes
What Kind of Business Should I Register?•5 minutes
What If I Need Funding from an Investor?•5 minutes
How Can I Raise Money?•5 minutes
What Is My Company Name?•5 minutes
Begin Your Journey•2 minutes
1 lecture•Total 10 minutes
Find Your Funding Fit•10 minutes
1 devoir•Total 30 minutes
Founder-Ready: Your Full-Course Checkpoint•30 minutes
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Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
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What will I get if I subscribe to this Specialization?
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Is financial aid available?
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