How do you optimize marketing funnels?

To optimize marketing funnels, analyze each stage for drop-offs and conversion rates. Refine content, improve targeting, and test different approaches to guide prospects smoothly through the funnel, ultimately increasing conversions and customer retention.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Analytics, ROI, and Evaluation

Acquérir des compétences de haut niveau avec Coursera Plus pour 199 $ (régulièrement 399 $). Économisez maintenant.

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Analytics, ROI, and Evaluation

Ce cours fait partie de Spécialisation ROI-Driven Digital Marketing Analytics

Instructeur : Simplilearn Instructor

Inclus avec

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.

Compétences que vous acquerrez

Catégorie : Data-Driven Decision-Making
Catégorie : Business Metrics
Catégorie : Digital Marketing
Catégorie : Marketing Effectiveness
Catégorie : Key Performance Indicators (KPIs)
Catégorie : Marketing Strategies
Catégorie : Performance Metric
Catégorie : Performance Measurement
Catégorie : Web Analytics
Catégorie : Analytics
Catégorie : Heat Maps
Catégorie : Google Analytics
Catégorie : Marketing Analytics
Catégorie : Customer Engagement
Catégorie : Return On Investment

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

13 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours fait partie de la Spécialisation ROI-Driven Digital Marketing Analytics

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 2 modules dans ce cours

By the end of this course, you will be able to: - Master KPIs and Metrics: Understand and apply KPIs and metrics to measure and optimize business performance across various marketing channels. - Optimize Marketing Funnels: Analyze and improve marketing funnels, using key models and metrics to enhance customer journeys and increase conversions. - Leverage Advanced Analytics Tools: Utilize tools like Crazy Egg and Google Analytics to gain in-depth behavioral insights and refine marketing strategies based on data-driven decisions. - Enhance ROI Calculations: Calculate and improve ROI across different campaign types, ensuring cost-effective marketing efforts that maximize returns. - Utilize Google Analytics 4 (GA4): Navigate and leverage the latest features of GA4, including setting up, tracking, and analyzing data to optimize website performance. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.

This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.

Inclus

111 vidéos11 lectures11 devoirs

111 vidéosTotal 196 minutes

Analytics, ROI, and Evaluation Introduction3 minutes
What Will You Learn1 minute
Introduction to KPIs And Metrics0 minutes
What Are KPIs Metrics and Their Types3 minutes
Difference Between KPIs and Metrics Examples1 minute
Techniques to Measure KPIs and Metrics1 minute
KPI Tracking Software and Tools2 minutes
Metric Tracking Tools and Software1 minute
Tracking KPIs and Metrics with Dashboards1 minute
Quick Recap0 minutes
Introduction to Marketing Funnel KPIs and Metrics0 minutes
Marketing Funnel AIDA Model and Three Stage Model2 minutes
Marketing Funnel Metrics1 minute
Awareness Stage KPIs1 minute
Content Engagement KPIs1 minute
Consideration Stage KPIs1 minute
Conversion KPIs1 minute
Usage of UA Reports1 minute
Quick Recap0 minutes
Introduction to Metrics for Paid Owned and Earned Searches0 minutes
Paid Search Metrics3 minutes
Earned Media Metrics1 minute
Owned Media Metrics1 minute
Differentiating the Metrics Real Life Examples1 minute
Quick Recap0 minutes
Introduction to Using Crazy Egg for Behavioral Patterns0 minutes
Crazy Egg Features and Snapshots1 minute
How are Heatmaps Useful1 minute
Access Heatmaps Examples1 minute
Using Crazy Egg Confetti Example1 minute
Crazy Egg Scrollmap and Its Use1 minute
Analyzing the Overlay Report Example1 minute
List Report and Crazy Egg Recordings1 minute
Quick Recap0 minutes
Spotlight1 minute
Introduction to Measuring Metrics and Calculating ROI of Display Campaigns0 minutes
Measuring the Effectiveness of Display Campaigns1 minute
Viewable and Nonviewable Impressions1 minute
Eligible Measurable and Nonmeasurable Impressions1 minute
Impression Share and Lost Impression Share0 minutes
How Is the Return on Investment Calculated0 minutes
Calculating Campaign Attributable ROI0 minutes
Calculating Performance of PPC Campaigns Example1 minute
Calculating ROI for Different Types of Campaigns1 minute
ROI Measurement Metrics and Tools1 minute
Steps to Improve ROI for Campaigns1 minute
Quick Recap0 minutes
Introduction to Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate0 minutes
Reach vs Impressions on YouTube Google Ads and Facebook2 minutes
Reach and Impressions in Marketing Report1 minute
Effective Frequency3 minutes
Conversion Rate1 minute
Engagement Rate1 minute
Improve the Conversion Rate1 minute
Optimizing Engagement1 minute
Ways to Boost Customer Engagement1 minute
SmartKarrot Engagement Optimization Platform1 minute
Demo YouTube Analytics4 minutes
Quick Recap1 minute
Introduction to Bounce Rate Vs Exit Rate0 minutes
Difference Between Bounce Rate and Exit Rate2 minutes
Which Metric Is More Important0 minutes
Benchmarks for Bounce Rate1 minute
Reduce Exit Rate and Bounce Rate1 minute
Quick Recap0 minutes
Introduction to Analyzing Customer Journey Using Google Analytics0 minutes
Stages and Benefits of Customer Journey Analytics2 minutes
Customer Journey Map Examples1 minute
Using UTM Codes1 minute
Measuring Conversions Using Goals1 minute
Setting an Event in Google Tag Manager1 minute
Creating Goals from Events1 minute
Behavior Flow Report and Navigation Summary Report1 minute
Quick Recap0 minutes
Introduction to Setting Up Ecommerce Marketing Funnel0 minutes
E-commerce Marketing Funnel1 minute
Steps for Optimized E-commerce Marketing Funnel1 minute
Top Funnel Strategies for Increasing Traffic to the Product Page1 minute
Middle Funnel Bottom Funnel and After Sales Strategies1 minute
How to Get More Conversions on Ecommerce Offers1 minute
Quick Recap0 minutes
Introduction to Best Practices for Post Campaign Analysis1 minute
Elements of PCA and Steps to Review Marketing Campaigns1 minute
Tools for Testing Keyword Report1 minute
Using Google Analytics to Test Keyword Report0 minutes
CES NPS CSAT and TTR1 minute
Examples of Behavioral Data1 minute
Steps for Effective Behavior Analysis0 minutes
How to Improve ROAS0 minutes
ROAS Examples1 minute
How to Analyze App Data1 minute
Quick Recap1 minute
Introduction to Google Analytics 4 The Future Of Google Analytics0 minutes
What Is GA4 and the Need to Switch1 minute
New Features Offered by GA41 minute
How to Set Up GA41 minute
Google Analytics 4 vs Universal Analytics 21 minute
Demo Google Analytics Tool2 minutes
Demo Upgrade to GA42 minutes
Demo Conversions in GA43 minutes
Demo Installing GA4 in Website6 minutes
Demo Acquisition Report GA45 minutes
Demo Engagement Report7 minutes
Demo Demographic Report5 minutes
Demo Retention Report6 minutes
Demo Realtime Report6 minutes
Demo Monetization Report4 minutes
Demo Tech Report4 minutes
Quick Recap0 minutes
Spotlight1 minute
Case Study on Watchfinder1 minute

11 lecturesTotal 110 minutes

KPIs And Metrics10 minutes
Marketing Funnel KPIs and Metrics10 minutes
Metrics for Paid Owned and Earned Searches10 minutes
Using Crazy Egg for Behavioral Patterns10 minutes
Measuring Metrics and Calculating ROI of Display Campaigns10 minutes
Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate10 minutes
Bounce Rate Vs Exit Rate10 minutes
Analyzing Customer Journey Using Google Analytics10 minutes
Setting Up Ecommerce Marketing Funnel10 minutes
Best Practices for Post Campaign Analysis10 minutes
Google Analytics 4 The Future Of Google Analytics10 minutes

11 devoirsTotal 110 minutes

Quiz on KPIs And Metrics10 minutes
Quiz on Marketing Funnel KPIs and Metrics10 minutes
Quiz on Metrics for Paid Owned and Earned Searches10 minutes
Quiz on Using Crazy Egg for Behavioral Patterns10 minutes
Quiz on Measuring Metrics and Calculating ROI of Display Campaigns10 minutes
Quiz on Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate10 minutes
Quiz on Bounce Rate vs. Exit Rate10 minutes
Quiz on Analyzing Customer Journey Using Google Analytics10 minutes
Quiz on Setting Up Ecommerce Marketing Funnel10 minutes
Quiz on Best Practices for Post Campaign Analysis10 minutes
Quiz on Google Analytics 4 The Future Of Google Analytics10 minutes

Inclus

1 lecture2 devoirs

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Simplilearn Instructor

Simplilearn

24 Cours20 973 apprenants

Offert par

Simplilearn

En savoir plus sur Marketing

Statut : Essai gratuit
Google
Assess for Success: Marketing Analytics and Measurement
Cours
Statut : Essai gratuit
Simplilearn
ROI-Driven Digital Marketing Analytics
Spécialisation
Statut : Essai gratuit
Unilever
Measurement and Analysis
Cours
Statut : Prévisualisation
University of Virginia
Marketing Analytics
Cours

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Foire Aux Questions

ROI (Return on Investment) in analytics measures the profitability of a marketing campaign by comparing the revenue generated to the cost of the campaign. It helps determine the effectiveness of your marketing efforts and guides decision-making for future investments.

SEO (Search Engine Optimization) is the process of improving your website's visibility in search engines, which can lead to higher organic traffic. ROI in SEO evaluates the return generated from these efforts compared to the cost, helping you assess the value of your SEO strategies.

Campaign analytics involves tracking and analyzing data from marketing campaigns to assess their performance. It helps marketers understand what’s working, optimize strategies, and make informed decisions to improve future campaigns.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Plus de questions

Visitez le Centre d'Aide pour les Étudiants

Aide financière disponible,

Ce cours n'est pas disponible en Français (France)

Analytics, ROI, and Evaluation

Ce que vous apprendrez

Compétences que vous acquerrez

Détails à connaître

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

Élaborez votre expertise du sujet

Il y a 2 modules dans ce cours