Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

University of Virginia
Kompetenzen, die Sie erwerben: Datengesteuerte Entscheidungsfindung, Marketing-Analytik, Regressionsanalyse, A/B-Tests, Verbraucherverhalten, Strategisches Marketing, Marketing-Strategien, Prädiktive Analytik, Kundeneinblicke, Werbekampagnen, Ressourcen-Zuweisung, Marketing, Rentabilität der Investition, Statistische Analyse, Markenmanagement, Marketing-Effektivität
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Datenanalyse, A/B-Tests, Google Analytics, Marketing-Analytik, Tabellenverarbeitungssoftware, Wichtige Leistungsindikatoren (KPIs), Medienplanung, Daten Präsentation, Leistungsmessung, Pivot-Tabellen und Diagramme, Google-Anzeigen, Datenvisualisierung, Webanalyse und SEO, Marketing-Budgets, Marketing, Digitales Marketing, Rentabilität der Investition, Kommunikation mit Stakeholdern
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Schnittstelle zur Anwendungsprogrammierung (API), Webanalyse, Google Analytics, Marketing-Analytik, Datenanalyse, Datengesteuerte Entscheidungsfindung, Analytics, Informationen zum Datenschutz, Daten-Integration, Persönlich identifizierbare Informationen, Facebook, Marketing, Werbung, Erhebung von Daten, Digitales Marketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Statistische Hypothesentests, Daten-Storytelling, Bayessche Statistik, Datenvisualisierungssoftware, Deskriptive Statistik, Datenanalyse, Daten bereinigen, Datenmodellierung, Marketing-Analytik, Pandas (Python-Paket), Interviewing-Fähigkeiten, Wichtige Leistungsindikatoren (KPIs), A/B-Tests, Zielpublikum, Marketing-Strategien, Datenvisualisierung, Business Metriken, Erhebung von Daten, Marketing, Marketing-Effektivität
Auf einen Abschluss hinarbeiten
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Kompetenzen, die Sie erwerben: Datenanalyse, Marketing-Analytik, Datengesteuerte Entscheidungsfindung, Kampagnenmanagement, A/B-Tests, Social Media-Kampagnen, Wichtige Leistungsindikatoren (KPIs), Daten Präsentation, Präsentationen, Digitale Werbung, Marketing-Strategien, Zielpublikum, Werbekampagnen, Markenbekanntheit, Facebook, Marketing, Werbung, Social Media-Marketing, Marketing-Effektivität
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Python-Programmierung, Daten-Storytelling, Berufliche Entwicklung, Datenanalyse, Daten bereinigen, Tabellenverarbeitungssoftware, Stichproben (Statistik), Interviewing-Fähigkeiten, Datenkompetenz, Daten Präsentation, Datenstrukturen, Datenethik, Ggplot2, Rmarkdown, Tableau Software, Dashboard, Datenvisualisierung, LinkedIn, Präsentationen, Datenvalidierung
Auf einen Abschluss hinarbeiten
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate
Emory University
Kompetenzen, die Sie erwerben: Deskriptive Statistik, Vorhersage, Marketing-Analytik, Statistik, Explorative Datenanalyse, Social Media-Marketing, Zeitreihenanalyse und Vorhersage, Wahrscheinlichkeit, Microsoft Excel, Wahrscheinlichkeitsverteilung, Planung der Kundennachfrage, Statistische Analyse, Umsatzprognose, Zielmarkt, Marketing, Kundenanalyse, Soziale Netzwerke, Pivot-Tabellen und Diagramme, Prädiktive Modellierung, Marketing-Effektivität
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Auf einen Abschluss hinarbeiten
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Unilever
Kompetenzen, die Sie erwerben: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Illinois Tech
Kompetenzen, die Sie erwerben: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics
Mittel · Spezialisierung · 3–6 Monate
Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a wide range of activities designed to connect businesses with their target audience. Understanding marketing is crucial because it helps organizations identify customer needs, create value, and build strong relationships. In today's competitive landscape, effective marketing strategies can significantly influence a company's success and growth.
A variety of job opportunities exist in marketing, catering to different interests and skill sets. Common roles include marketing manager, digital marketing specialist, content creator, social media manager, and market research analyst. Each position plays a vital role in shaping a brand's presence and engaging with customers. As businesses increasingly rely on digital platforms, roles related to online marketing, such as SEO specialist and email marketing manager, are also in high demand.
To thrive in marketing, several key skills are essential. These include strong communication abilities, creativity, analytical thinking, and a solid understanding of digital tools and platforms. Familiarity with data analysis and consumer behavior can also enhance your effectiveness. Additionally, skills in content creation, social media management, and search engine optimization (SEO) are increasingly valuable in today's digital marketing landscape.
There are numerous online marketing courses available that cater to various skill levels and interests. Some highly regarded options include the Google Digital Marketing & E-commerce Professional Certificate and the Meta Social Media Marketing Professional Certificate. These courses provide practical insights and hands-on experience, making them ideal for anyone looking to enhance their marketing knowledge.
Yes. You can start learning marketing on Coursera for free in two ways:
If you want to keep learning, earn a certificate in marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
Learning marketing can be approached through various methods. Start by exploring online courses that align with your interests and career goals. Engage with marketing blogs, podcasts, and webinars to stay updated on industry trends. Additionally, practical experience through internships or projects can provide valuable insights and enhance your understanding of real-world marketing applications.
Marketing courses typically cover a range of topics, including market research, consumer behavior, branding, digital marketing strategies, and social media management. You may also learn about content marketing, SEO, and analytics. These subjects equip you with the knowledge needed to create effective marketing campaigns and understand the dynamics of the marketplace.
For training and upskilling employees in marketing, specialized courses can be particularly beneficial. Programs like the IBM Digital Marketing and Growth Hacking Professional Certificate and the Advanced Digital Marketing Specialization offer targeted skills that can enhance team capabilities and drive business growth.