Persona Development

角色开发是一种战略性营销方法，包括根据市场调研和数据创建理想客户的虚构形象。Coursera 的 "角色开发 "目录教你如何有效地开发和利用基于角色的营销来增强客户定位。你将学会如何进行详细的市场调研、解读客户数据、创建全面的客户角色，并将这些角色应用到广泛的营销策略中。通过理解和应用客户行为分析、细分、基于角色的内容创建和个性化营销等概念，提高你的营销技能。
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“persona development” 的结果

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Product Roadmaps, User Interface (UI) Design, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    评分, 4.6 星，最高 5 星
    221 条评论

    初级 · 专项课程 · 3-6 个月

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

    4.6
    评分, 4.6 星，最高 5 星
    230 条评论

    初级 · 专业证书 · 3-6 个月

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

    4.6
    评分, 4.6 星，最高 5 星
    134 条评论

    初级 · 专项课程 · 3-6 个月

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

    4.6
    评分, 4.6 星，最高 5 星
    62 条评论

    初级 · 专项课程 · 3-6 个月

  • 状态：新
    状态：免费试用

    University of Minnesota

    您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

    初级 · 专项课程 · 3-6 个月

  • 状态：免费试用

    University of California, Irvine

    您将获得的技能: 改善客户体验, A/B 测试, 营销策略与技巧, 关键绩效指标 (KPI), 网络分析, 客户参与, 角色开发, 关键词研究, 营销分析, 数字化营销, 搜索引擎营销, 留住客户, 社交媒体战略, 客户获取管理, 数字广告, 点击付费广告, 搜索引擎优化, 营销效果, 社交媒体, 目标受众

    4.7
    评分, 4.7 星，最高 5 星
    398 条评论

    初级 · 专项课程 · 1-3 个月

是什么让您今天来到 Coursera？

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    评分, 4.7 星，最高 5 星
    30 条评论

    初级 · 课程 · 1-4 周

  • 状态：免费试用

    Vanderbilt University

    您将获得的技能: Generative AI Agents, LLM Application, Prompt Patterns, Prompt Engineering, Agentic systems, Tool Calling, Large Language Modeling, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Document Management, Coordinating, Persona Development, Coordination, Plan Execution, Data Sharing

    4.6
    评分, 4.6 星，最高 5 星
    91 条评论

    初级 · 课程 · 1-3 个月

  • 状态：免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    评分, 4.8 星，最高 5 星
    262 条评论

    中级 · 专项课程 · 3-6 个月

  • 状态：免费试用

    University of Colorado Boulder

    您将获得的技能: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Product Management, Persona Development, Innovation, Prototyping, Agile Product Development, Market Research, Sustainable Business, Team Management, Product Roadmaps, Marketing, Market Opportunities, Sustainable Design, Ideation, Product Lifecycle Management

    攻读学位

    4.9
    评分, 4.9 星，最高 5 星
    34 条评论

    初级 · 专项课程 · 3-6 个月

  • 状态：新
    状态：免费试用

    IBM

    您将获得的技能: User Research, Design Thinking, UI/UX Research, Usability Testing, Wireframing, Mockups, User Experience Design, User Interface (UI) Design, Prototyping, Figma (Design Software), User Flows, Persona Development, Scalability

    高级设置 · 课程 · 1-3 个月

  • 状态：免费试用

    Microsoft

    您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

    4.6
    评分, 4.6 星，最高 5 星
    26 条评论

    初级 · 专项课程 · 1-3 个月

是什么让您今天来到 Coursera？

主要合作伙伴

  • Microsoft
  • HubSpot Academy
  • University of Virginia
  • Tecnológico de Monterrey
  • University of Minnesota
  • Skillshare
  • University of California, Davis
  • University of Michigan