电子邮件营销课程可以帮助您学习如何规划营销活动、细分受众以及撰写目的明确、有助于参与的信息。您可以掌握自动化工作流程、性能分析和创建符合用户需求的内容等方面的技能。许多课程都会介绍电子邮件服务平台、解析 Dashboard 和测试方法等工具,以支持改进和优化电子邮件沟通。

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Email Marketing, Target Audience, Lead Generation, Marketing Automation, Newsletters, Campaign Management, Driving engagement, Direct Marketing, Promotional Strategies, Digital Marketing, Content Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Sales, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Business Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
中级 · 专项课程 · 3-6 个月

您将获得的技能: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
初级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 搜索引擎优化, A/B 测试, 营销分析, 网络分析和 SEO, 关键词研究, 搜索引擎营销, 社交媒体战略, 留住客户, 客户获取管理, 营销策略与技巧, 点击付费广告, 目标受众, 社交媒体, 角色开发, 营销效果, 关键绩效指标 (KPI), 客户体验战略(CX), 数字广告, 数字化营销, 客户参与
初级 · 专项课程 · 1-3 个月
电子邮件营销是一种数字营销策略,包括向目标受众发送电子邮件,以推广产品、服务或品牌知名度。它之所以重要,是因为它能让企业与客户直接沟通、建立关系并促进转化。利用电子邮件营销,企业可以以相对较低的成本接触到广泛的受众,使其成为吸引和留住客户的重要工具。
在电子邮件营销领域,有各种工作机会。您可以担任电子邮件营销专员,设计并执行电子邮件营销活动。其他职位包括营销协调员、数字营销经理和内容策略师。这些职位通常涉及分析活动绩效、细分受众和优化电子邮件内容,以提高参与度和转换率。
有许多优秀的在线课程可供学习电子邮件营销。著名的课程包括涵盖基础概念的 "电子邮件营销"课程,以及侧重于将电子邮件策略与电子商务相结合的 "电子商务营销与电子邮件营销活动 "课程。如需更广阔的视野,可考虑多渠道营销--电子邮件、内容和移动营销专项课程。
是的,您可以通过两种方式在 Coursera 上免费开始学习电子邮件营销:
如果您想继续学习,获得电子邮件营销证书,或在预览或试用后解锁全部课程访问权限,您可以升级或申请经济援助。
要有效学习电子邮件营销,首先要参加涵盖基础知识和高级策略的在线课程。参与实际练习,如创建 Sample 营销活动或分析现有活动。此外,关注行业博客并加入在线社区,随时了解最新趋势和最佳实践。实践经验与理论知识相结合,将帮助你建立对电子邮件营销技能的信心。
对于培训和提高员工的电子邮件营销技能,电子邮件营销课程(Email Marketing:通过高转化率营销活动促进销售》等课程尤其有益。这些课程侧重于可在工作场所直接实施的实际应用和策略。此外,"电子邮件营销入门"课程也为新手打下了坚实的基础。