数字叙事课程可以帮助您学习叙事结构、人物塑造、视觉叙事和观众参与技巧。您还可以掌握剧本创作、视频剪辑和使用声音增强故事效果的技能。许多课程都会介绍一些工具,如 Adobe Premiere Pro、Final Cut Pro 和音频编辑软件,这些都有助于创作出引人入胜的数字叙事。此外,您还将探索社交媒体和博客等分享故事的平台,以便有效地接触受众并与他们建立联系。

您将获得的技能: TikTok, Visual Storytelling, Video Production, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Social Media Marketing, Social Media Content, Video Editing, Driving engagement, Social Media, Search Engine Optimization, Photography, Videography, Media Production, Social Media Campaigns, Social Media Management, Content Marketing
初级 · 专业证书 · 3-6 个月

您将获得的技能: Adobe Premiere, Video Editing, Videography, Storytelling, Post-Production, Video Production, Photo/Video Production and Technology, Cinematography, Visual Storytelling, File Management, Editing, Writing and Editing, Writing, Creativity, Content Creation, Leadership, Image Quality, Planning, Color Theory, Goal Setting
初级 · 专项课程 · 3-6 个月

Board Infinity
您将获得的技能: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Digital Media Strategy, Journey Mapping, Market Opportunities, Data-Driven Marketing, Customer Insights, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Design Strategies, Creative Design, User Experience Design, Visual Storytelling, Style Guides, Marketing Psychology, Cross-Channel Marketing, Consumer Behaviour, Design Elements And Principles
中级 · 课程 · 1-4 周

University of Houston
您将获得的技能: 同行评审, 数字出版, 故事板, 媒体制作, 多媒体, 内容创作, 编辑, 讲故事, 数字教学法, 视觉叙事, 口头表达, 视频编辑, 音乐
初级 · 课程 · 1-3 个月

您将获得的技能: Storytelling, Instagram, Visual Storytelling, Content Creation, Drive Engagement, Driving engagement, Writing and Editing, Social Media Content, AI powered creativity, Writing
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Data Storytelling, Storytelling, Visual Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Advertising, Brand Management, Strategic Communication, Content Creation, Branding, Persuasive Communication, Corporate Communications, Digital Brand Strategy, Driving engagement
中级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening
初级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Intellectual Property, Research, Content Creation, digital literacy, Storytelling, Creativity, Regulation and Legal Compliance, Multimedia, Diversity Awareness
混合 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Data Presentation, Storytelling, Storyboarding, Data Literacy, Strategic Communication, Data-Driven Decision-Making, Target Audience, Persuasive Communication, Presentations, Business Reporting, Business Research
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Presentations, Verbal Communication Skills, Persuasive Communication, Concision, Storytelling, Stakeholder Communications, Time Management, Analysis, Business Communication
初级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Intellectual Property, Storytelling, Content Creation, Digital Publishing, Research, Creativity, Digital Design, Innovation, digital literacy, Graphical Tools, Multimedia, Digital Communications, Information Management, Diversity Awareness, Visual Design
初级 · 课程 · 1-3 个月
数字讲故事是一种使用数字工具讲故事的做法,将叙事与图像、音频和视频等多媒体元素相结合。这种方法之所以重要,是因为它能让个人和组织以引人入胜、贴近生活的方式传达复杂的思想。在一个注意力短暂的世界里,数字讲故事可以抓住人们的兴趣并有效地传达信息,使其成为市场营销、教育和社会宣传等各个领域的一项宝贵技能。
数字叙事领域有各种工作机会。内容创作者、数字营销专家、社交媒体经理和多媒体记者等职位往往需要很强的讲故事技能。此外,教育技术、企业培训和非营利性传播领域的职位也越来越多地寻求能制作出能引起不同受众共鸣的引人入胜的故事的专业人才。
对于那些对数字故事感兴趣的人来说,有几门很好的在线课程。例如,Powerful Tools for Teaching and Learning:数字叙事》提供了创作数字叙事的基础技能。另一个选择是 "用数据和数字技术讲故事和说服人",该课程侧重于使用数据来增强讲故事的效果。这些课程可以提供宝贵的见解和实用技能。
是的,您可以通过两种方式在 Coursera 上免费开始学习数字故事制作:
如果您想继续学习,获得数字故事制作证书,或在预览或试用后解锁全部课程访问权限,您可以升级或申请经济援助。
要学习数字叙事,首先要了解涵盖叙事技巧和数字工具基础知识的在线课程。参与实践项目来锻炼自己的技能,比如制作短视频或互动演示文稿。此外,还可以寻求同行或导师的 Feedback,以提高自己讲故事的能力。经常阅读各种形式的数字内容,也能激发和丰富自己的叙事风格。
对于培训和提高员工的数字叙事能力,《视觉叙事艺术》专项课程等课程尤其有益。该专项课程侧重于提高讲故事能力的视觉交流技巧。此外,"YouTube 成功的讲故事和专业级编辑 "专项课程还提供了关于创建引人入胜的视频内容的见解,这在当今的数字环境中日益重要。