Customer Acquisition Management

客户获取管理(Customer Acquisition Management)是一项重要的商业战略,重点在于获取新客户和留住现有客户。Coursera 的 "客户获取管理 "目录向您传授获取新客户和培养与现有客户关系的流程、方法和策略。您将学习到潜在客户生成、销售漏斗优化、客户关系管理以及内向和外向营销、SEO 和 SEM 等营销方法。这项技能将使您不仅能够吸引潜在客户,还能采用有效策略将他们转化为忠实客户,从而促进业务增长和可持续发展。
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“customer acquisition management” 的结果

  • 状态:免费试用

    您将获得的技能: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

  • 状态:免费试用

    您将获得的技能: Lead Generation, Administrative Support, Real Estate, Office Management, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Database Management, Customer Acquisition Management, Sales Management, Client Services, Real Estate Transactions, Organizational Skills, Sales Prospecting, Sales Presentation, Contract Negotiation, Interpersonal Communications, Goal Setting

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 改善客户体验, A/B 测试, 营销策略与技巧, 关键绩效指标 (KPI), 网络分析, 客户参与, 角色开发, 关键词研究, 营销分析, 数字化营销, 搜索引擎营销, 留住客户, 社交媒体战略, 客户获取管理, 数字广告, 点击付费广告, 搜索引擎优化, 营销效果, 社交媒体, 目标受众

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, Customer Retention, Loyalty Programs, Customer Acquisition Management, Customer Engagement, Responsible AI, Customer experience strategy (CX), Customer Success Management, Customer Service, Generative AI, Customer Support, AI Personalization, ChatGPT, Customer Analysis, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

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  • 状态:免费试用

    Emory University

    您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

  • 状态:免费试用

    您将获得的技能: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

  • 状态:新
    状态:免费试用

    您将获得的技能: Constructive Feedback, 3D Assets, Cooperation, Autodesk Maya, Contract Negotiation, Entrepreneurship, Animations, Animation and Game Design, Growth Strategies, Invoicing, Collaboration, Billing, 3D Modeling, Professional Development, Professionalism, Goal Setting, Stress Management, Rapport Building, Planning, Customer Acquisition Management

  • 状态:新
    状态:免费试用

    您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

  • 状态:免费试用

    您将获得的技能: Selling Techniques, Sales Strategy, Exercise Science, Sales, Goal Setting, Health And Wellness Coaching, Customer Retention, Sales Prospecting, Smart Goals, Nutrition and Diet, Customer Acquisition Management, Patient Education And Counseling, Workplace inclusivity, Motivational Interviewing, Patient Communication, Safety Training, Kinesiology, Active Listening, Health Education, Injury Prevention

  • 状态:免费试用

    您将获得的技能: 创新, 企业战略, 业务建模, 销售策略, 客户参与, 进入市场战略, 客户获取管理, 创业, 业务规划, 预算, 筹资和众包, 资源管理, 营销, 新业务开发, 计划执行

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主要合作伙伴

  • Emory University
  • University of Maryland, College Park
  • University of California, Irvine
  • University of Minnesota
  • American Council on Exercise
  • Fundação Instituto de Administração
  • HubSpot Academy
  • IE Business School