Content Development and Management

内容开发与管理是制定战略、创建、组织和交付数字信息的过程。Coursera 的 "内容开发与管理 "技能目录为您提供了为各种数字平台制作引人入胜的相关内容的全面知识。您将学习如何制定战略性内容计划、有效撰写和编辑内容、跨平台管理内容以及衡量内容计划的成功与否。这项技能还可以扩展到了解 SEO、用户体验、内容管理和分析,以确保您的内容能够触及正确的受众并实现业务目标。这项技能对于担任内容策略师、数字营销人员、SEO 专家等职位至关重要。
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“content development and management” 的结果

  • 状态:免费试用

    您将获得的技能: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

  • 状态:免费试用

    University of California, Davis

    您将获得的技能: 社交媒体战略, 内容创作, 内容营销, 预测, 数字化营销, 网络分析和 SEO, 社交媒体营销, 竞争分析, Google Analytics(分析), 关键词研究, 内容性能分析, 搜索引擎营销, 目标受众, 搜索引擎优化, 数字媒体战略, 内容战略, 内容开发与管理, 期望管理, 角色开发, 社交媒体

  • 状态:免费试用

    您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

  • 状态:免费试用

    您将获得的技能: Content Performance Analysis, Microsoft Copilot, Content Creation, Generative AI Agents, Marketing Materials, Content Development and Management, Ideation, Social Media Content, Content Strategy, Blogs, Personalized Service, Brainstorming, Paid media, Calendar Management, Search Engine Optimization

  • 状态:新
    状态:预览

    您将获得的技能: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

是什么让您今天来到 Coursera?

  • 状态:预览

    University of California, Davis

    您将获得的技能: Editing, Proofreading, Responsible AI, Writing, Content Creation, Content Development and Management, Business Writing, Diversity and Inclusion, Analysis, Target Audience, Communication, Communication Strategies

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

  • 状态:新
    状态:预览

    您将获得的技能: Content Development and Management, Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Marketing, Media Planning, Content Management, Production Schedule, Driving engagement, Organizational Skills, Workflow Management, AI Product Strategy, Information Architecture, Marketing Channel

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management

  • 状态:新
    状态:预览

    您将获得的技能: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience

  • 状态:新
    状态:预览

    您将获得的技能: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns

是什么让您今天来到 Coursera?

主要合作伙伴

  • Microsoft
  • University of California, Davis
  • Google Cloud
  • Universidad Nacional Autónoma de México