Competitive Intelligence

竞争情报（Competitive Intelligence）是收集、分析和利用有关竞争对手的信息，以加强企业战略决策的实践。Coursera 的 "竞争情报"（Competitive Intelligence）目录可帮助您了解这一实践的基本方面及其在当今快速发展的商业环境中的重要性。您将学习如何系统地收集数据、进行竞争对手分析、识别市场趋势以及评估企业的竞争地位。课程材料涵盖了数据收集、数据解读、预测分析和竞争情报战略应用的技巧。掌握了这些技能，您就能更好地指导您的组织获得显著的竞争优势。
6凭据
1个在线学位
24门课程

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“competitive intelligence” 的结果

  • 状态：免费试用

    Rutgers the State University of New Jersey

    您将获得的技能: 制定基准, 数据叙事, 商业分析, 数据分析, 关键绩效指标 (KPI), 竞争情报, 风险分析, 商业智能, 管理咨询, 竞争分析, 性能分析, 企业战略, 分析, 公司名称, 价值评估工程, 战略思维, 业务咨询, 市场分析, 根源分析

    4.4
    评分, 4.4 星，最高 5 星
    241 条评论

    初级 · 课程 · 1-4 周

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Product Roadmaps, User Interface (UI) Design, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    评分, 4.6 星，最高 5 星
    221 条评论

    初级 · 专项课程 · 3-6 个月

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

    4.6
    评分, 4.6 星，最高 5 星
    230 条评论

    初级 · 专业证书 · 3-6 个月

  • 状态：新
    状态：免费试用

    Microsoft

    您将获得的技能: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    评分, 4.7 星，最高 5 星
    30 条评论

    初级 · 课程 · 1-4 周

  • 状态：新
    状态：免费试用

    Starweaver

    您将获得的技能: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Planning, Competitive Intelligence, Stakeholder Communications, Generative AI Agents, Organizational Change, Business Strategy, Strategic Decision-Making, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    中级 · 课程 · 1-4 周

  • 状态：免费试用

    Rutgers the State University of New Jersey

    您将获得的技能: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Inventory Accounting, Business Intelligence, Strategic Decision-Making, Data Analysis

    4.6
    评分, 4.6 星，最高 5 星
    2250 条评论

    初级 · 专项课程 · 3-6 个月

是什么让您今天来到 Coursera？

  • 状态：免费试用

    Novartis

    您将获得的技能: Pre-Clinical Development, Drug Interaction, Clinical Trials, Pharmacology, Drug Development, Pharmaceuticals, Patient Safety, Clinical Research, Competitive Intelligence, Safety Standards, Laboratory Testing, Biochemical Assays, Medication Administration, Pharmacotherapy, Pharmaceutical Terminology, Safety Assurance, Biotechnology, Biochemistry, Laboratory Research, Chemistry

    4.8
    评分, 4.8 星，最高 5 星
    240 条评论

    中级 · 专项课程 · 3-6 个月

  • 状态：新
    状态：免费试用

    Vanderbilt University

    您将获得的技能: Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Business Research, Data-Driven Decision-Making, Leadership, Market Intelligence, Cross-Functional Collaboration, Technical Consulting, Talent Acquisition, Technology Strategies, Agentic systems, Business Ethics

    4.8
    评分, 4.8 星，最高 5 星
    79 条评论

    初级 · 课程 · 1-4 周

  • 状态：预览

    IE Business School

    您将获得的技能: 国际关系, 批判性思维, 竞争情报, 商业智能, 情报收集与分析, 决策, 数字化转型, 解决复杂问题, 企业战略, 人工智能, 利益相关者分析, 分析, 商业技术, 预测, 战略思维, 时间表

    4.6
    评分, 4.6 星，最高 5 星
    675 条评论

    初级 · 课程 · 1-4 周

  • 状态：免费试用

    Starweaver

    您将获得的技能: Responsible AI, Technology Roadmaps, Business Strategy, Strategic Leadership, Technology Strategies, Organizational Strategy, Competitive Intelligence, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Return On Investment

    中级 · 课程 · 1-4 周

  • 状态：预览

    Corporate Finance Institute

    您将获得的技能: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

    初级 · 课程 · 1-3 个月

  • 状态：预览

    Universidad Austral

    您将获得的技能: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy

    4.8
    评分, 4.8 星，最高 5 星
    504 条评论

    初级 · 课程 · 1-4 周

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主要合作伙伴

  • Fundação Instituto de Administração
  • Alfaisal University | KLD
  • Microsoft
  • Goldman Sachs
  • IE Business School
  • Novartis
  • Rutgers the State University of New Jersey
  • Starweaver