市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。
University of Colorado Boulder
您将获得的技能: 在线广告, 客户数据管理, 数字化营销, 消费者行为, Google 广告, 点击付费广告, 数字广告, 广告, 付费媒体, 广告活动, A/B 测试, 情境广告, 数据伦理, 绩效营销, 营销
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 生产规划, 创造力, 叙事, 沟通, 改善客户体验, 打造品牌, 广告活动, 广告, 内容创作, 客户体验战略(CX), 品牌战略, 目标受众, 品牌意识, 内容营销, 新闻学, 目标市场, 品牌管理, 营销设计, 创意设计, 徽标设计
初级 · 专项课程 · 3-6 个月

您将获得的技能: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

LearnQuest
您将获得的技能: Persuasive Communication, Enterprise Sales, Stakeholder Communications, Global Marketing, Value Propositions, Milestones (Project Management)
中级 · 课程 · 1-4 周

Copenhagen Business School
您将获得的技能: 创新, 商业策略, 同行评审, 案例研究, 战略决策, 企业管理, 战略思维, 战略领导力, 业务规划, 组织结构, 组织战略, 文化 Transformer, 变革管理, 设定目标, 资源管理, 计划执行, 市场分析, 竞争分析, 企业战略, 战略规划
初级 · 专项课程 · 3-6 个月

您将获得的技能: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Process, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Influencing, Consultative Approaches, Account Strategy, Customer Relationship Management, Performance Analysis, Continuous Improvement Process, Customer Success Management
中级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence
初级 · 专项课程 · 1-3 个月

您将获得的技能: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
初级 · 课程 · 1-4 周

您将获得的技能: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Business Analytics, AI Enablement, Business Reporting, Global Marketing, User Feedback, Regional Sales, Presentations, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

CertNexus
您将获得的技能: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality
混合 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 合规管理, 留住客户, 兼并与收购, 市场动态, 市场分析, 战略伙伴关系, 新业务开发, 增长战略, 竞争分析, 企业战略, 营销, 产品战略
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
初级 · 课程 · 1-4 周