市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周
您将获得的技能: AI Personalization, Generative AI, LLM Application, Content Creation, Marketing Operations, AI Enablement, Marketing Analytics, Marketing Strategies, Strategic Marketing, Innovation, Prompt Engineering, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, 数据伦理, 内容营销, 营销分析, 数据分析, 品牌战略, 生成式人工智能, 分析, 品牌意识, AI 个性化服务, 品牌管理, 内容创作, 负责任的人工智能
中级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月
University of California, Davis
您将获得的技能: 竞争分析, 社交媒体战略, 文案写作, 搜索引擎优化, 营销策略与技巧, 内容营销, 品牌营销, 营销分析, 写作, B2B 销售, 旁听, 数字媒体战略, 企业对消费者
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 沟通策略, 创新, 生成式 AI 代理, 团队建设, 跨职能合作, 市场运营, 内容创作, 团队管理, 营销管理, 领导力培养, 项目管理, 数据驱动的决策制定
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 市场机遇, 打造品牌, 营销策略, 文化多样性, 营销策划, 营销, 文化敏感性, 产品营销, 营销管理, 战略规划, 全球营销, 产品推广, 品牌管理, 市场分析
攻读学位
初级 · 课程 · 1-3 个月

Yonsei University
您将获得的技能: 内容营销, 品牌营销, 创新, 营销策略, 影响, 商业策略, 增长战略, 营销, 全球营销, 数字化营销, 叙事
混合 · 课程 · 1-4 周