客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

University of Maryland, College Park
您将获得的技能: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation
初级 · 指导项目 · 不超过 2 小时

Emory University
您将获得的技能: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling
中级 · 课程 · 1-4 周

University of London
您将获得的技能: 人力资源, 打造品牌, 品牌战略, 客户体验战略(CX), 组织变革, 营销管理, 员工参与, 消费者行为, 内部交流, 品牌营销, 品牌管理, 品牌意识, 全球营销, 跨职能合作
初级 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 营销策略, 营销渠道, 客户分析, 目标受众, 数字媒体战略, 关键绩效指标 (KPI), 智能目标, Facebook, 营销, 数字化营销, 社交媒体营销, Instagram, 社交媒体, 社交媒体战略
初级 · 课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: 数字化转型, 营销策略, 内容营销, 整合营销传播, 数字化营销, 制定计划, 目标受众, 社交媒体内容, 客户分析, 消费者行为, 数字媒体战略, 数字内容, 营销, 内容创作, 社交媒体营销, 内容战略, 社交媒体, 社交媒体战略
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 欺诈检测, 改善客户体验, 人工智能, 财务分析, 风险管理, 机器学习, AI 个性化服务, 大数据, 信用风险, 消费者行为, 高级分析, 零售银行, 营销分析, 数据驱动的决策制定, 业务转型, 客户洞察
混合 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Content Creation, Business Ethics, Machine Learning, Image Analysis
初级 · 专项课程 · 1-3 个月