客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

您将获得的技能: AI Personalization, Responsible AI, Data Ethics, Customer experience improvement, User Feedback, Generative AI, Self Service Technologies, Personalized Service, ChatGPT, Customer Support, Customer Service, Customer Analysis, Customer Insights, Automation, Customer Engagement, Artificial Intelligence, Ethical Standards And Conduct, Natural Language Processing, Data Security
初级 · 课程 · 1-4 周

您将获得的技能: Salesforce, Data Sharing, Authentications, Web Analytics, Single Sign-On (SSO), User Accounts, Data Access, Drive Engagement, Cloud Development, Customer experience improvement, Dashboard, Role-Based Access Control (RBAC), Registration, Content Management
高级设置 · 课程 · 3-6 个月

您将获得的技能: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Sales Presentation, Overcoming Objections, Value Propositions, Presentations, Sales, Sales Process, Persuasive Communication, Influencing, Negotiation, Communication, Public Speaking, Interviewing Skills, Customer Insights, Rapport Building
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: Data Governance, 生成式人工智能, 数据管理, Data Management, Machine Learning 方法, 人工智能和机器学习(AI/ML), 数据伦理, 负责任的人工智能, 人力资源, 大数据, 数据安全, 管理, 机器学习, 个人身份信息, AI 产品战略, AI 个性化服务, 机器学习算法, 欺诈检测, 人力资源技术, 信用风险, 分析
初级 · 专项课程 · 3-6 个月

University of London
您将获得的技能: 跨职能合作, 品牌营销, 品牌战略, 组织变革, 人力资源, 打造品牌, 员工参与, 客户体验战略(CX), 营销管理, 消费者行为, 内部交流, 品牌意识, 全球营销, 品牌管理
初级 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 营销策略, 客户分析, Instagram, 营销, 目标受众, Facebook, 社交媒体营销, 数字媒体战略, 数字化营销, 智能目标, 关键绩效指标 (KPI), 社交媒体战略, 营销渠道, 社交媒体
初级 · 课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: 整合营销传播, 客户分析, 数字化转型, 营销策略, 内容营销, 制定计划, 数字化营销, 内容创作, 营销, 目标受众, 社交媒体内容, 消费者行为, 数字媒体战略, 社交媒体营销, 内容战略, 社交媒体战略, 数字内容, 社交媒体
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 人工智能, 数据驱动的决策制定, 财务分析, 风险管理, 改善客户体验, 信用风险, 大数据, 机器学习, 消费者行为, 零售银行, 营销分析, 业务转型, 欺诈检测, AI 个性化服务, 高级分析, 客户洞察
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Content Creation, Business Ethics, Machine Learning, Image Analysis
初级 · 专项课程 · 1-3 个月