全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。
University of Illinois Urbana-Champaign
您将获得的技能: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
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初级 · 课程 · 1-4 周

Emory University
您将获得的技能: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, MarTech, Legal Risk
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Marketing Analytics, Responsible AI, Persona Development, Advertising Campaigns, A/B Testing
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数字化转型, 营销策略, 数字化营销, 数字广告, MarTech, 消费者行为, 电子商务, 创新, 客户参与, 营销, 产品推广, 产品开发
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初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
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初级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Digital Advertising, Marketing, MarTech, Sales, Social Media, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Promotional Strategies, E-Commerce, Emerging Technologies, Customer Relationship Building
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis
中级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 预测建模, 社交网络分析, 数据分析, Pandas(Python 软件包), 营销分析, 数字化营销, 留住客户, 分析, 文本挖掘, 机器学习, 数据伦理, 消费者行为, 负责任的人工智能, 预测分析, 高级分析, 生成式人工智能, 市场分析, 营销策略与技巧, 营销, 客户洞察
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中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 网络分析, 数据可视化软件, 营销策略, 数据分析, 营销分析, 分析, 数据收集, 消费者行为, 数据可视化, 营销, 监管合规, 营销效果, 数字化营销
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初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 人工智能, 新兴技术, 营销分析, 战略传播, 客户体验战略(CX), 整合营销传播, 数字化营销, 个性化服务, 消费者行为, 数据伦理, 数据驱动的决策制定, 数字媒体战略, 营销渠道, 营销策略与技巧, 营销传播, 增强现实, 社交媒体
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初级 · 课程 · 1-4 周