全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Coursera
您将获得的技能: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
高级设置 · 指导项目 · 不超过 2 小时

Real Madrid Graduate School Universidad Europea
您将获得的技能: Performance Analysis, Sports Medicine, Athletic Training, Patient Evaluation, Exercise Science, Injury Prevention, Performance Reporting, Rehabilitation, Coaching, Health Technology, Load Balancing, Clinical Assessment, Decision Support Systems, Data Integration, Global Positioning Systems
初级 · 课程 · 1-4 周
您将获得的技能: Waste Minimization, Environmental Social And Corporate Governance (ESG), Sustainable Technologies, Environmental Regulations, Environmental Monitoring, Sustainable Design, Sustainability Reporting, Corporate Sustainability, Compliance Management, Regulatory Compliance, Manufacturing and Production, Manufacturing Processes, Energy and Utilities, Operational Efficiency, Materials science, AI Enablement, Internet Of Things, Climate Change Mitigation, Capital Markets, Innovation
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Marketing Budgets, Hospitality Management, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Coordination
初级 · 课程 · 1-4 周

您将获得的技能: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Performance Analysis, Technical Communication, Performance Metric, Data Analysis, Data Literacy, Data-Driven Decision-Making, Team Oriented
初级 · 课程 · 1-4 周

您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
初级 · 专业证书 · 3-6 个月

Macquarie University
您将获得的技能: 多样性与包容性, 沟通, 弹性, 文化多样性, 文化敏感性, 适应, 生产率, 压力管理, 专业发展, 终身学习, 心理健康, 个人发展, 自我意识, 正念, 时间管理, 业务沟通, 组织技能, 领导力培养, 工作场所的包容性, 跨文化能力
初级 · 专项课程 · 3-6 个月
University of Pennsylvania
您将获得的技能: 商业策略, 创业, 可行性研究, 道德标准与行为, 战略领导力, 市场趋势, 社会经济学, 项目范围界定, 投资回报, 管理, 环境、社会和公司治理(ESG), 商业道德, 趋势分析, 可持续商业, 企业可持续发展, 案例研究, 国际关系, 社会影响, 可持续发展, 人口统计
初级 · 专项课程 · 3-6 个月

Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement
混合 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 数据安全, 用户关系管理, 销售开发, 用户账户, 账户管理, 客户参与, 营销自动化, 安全管理, 营销管理, 自动化, 数据管理, 客户关系管理 (CRM) 软件, 利益相关者的参与, Salesforce, 销售支持, 业务报告, 基于云的集成, 客户沟通管理, 客户成功管理, 销售管道
初级 · 课程 · 1-4 周

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

University of Virginia Darden School Foundation
您将获得的技能: 生成式人工智能, 营销策略与技巧, 用户关系管理, 客户体验战略(CX), 营销管理, AI 赋能, 企业战略, 负责任的人工智能, 数据伦理, 信息隐私, 商业道德, 设计思维, 变革管理
初级 · 课程 · 1-4 周