YouTube 营销课程可以帮助您学习视频内容创作、受众参与策略、视频 SEO 和解析。您可以掌握制作引人注目的缩略图、优化标题和描述以及利用社交媒体进行推广的技能。许多课程都会介绍 Google Analytics、TubeBuddy 和 Canva 等工具,它们有助于衡量性能、提高视频质量和设计吸引眼球的视觉效果。

Illinois Tech
您将获得的技能: Web Analytics, Paid media, Digital Marketing, Email Marketing, Marketing Analytics, Social Media Marketing, Earned Media, Social Media Campaigns, Social Media, Analytics, Owned Media, Digital Advertising, Performance Measurement, Mobile Banking, Data-Driven Decision-Making, Consumer Behaviour, Data Ethics, Key Performance Indicators (KPIs), Data Collection
中级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 叙事, 营销心理学, 社交媒体营销, 影响, 消费者行为, 社交网络分析, 推动参与, 广告, 品牌战略, 社交媒体战略, 内容营销, 营销, 营销传播
混合 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: TikTok, Drive Engagement, Content Strategy, Social Media Management, Social Media Content, Strategic Partnership, Social Media Strategy, Content Management, Community Development, Content Creation, Video Editing, Scheduling
初级 · 课程 · 1-4 周

您将获得的技能: Digital Marketing, Digital Media Strategy, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis
初级 · 课程 · 1-4 周

您将获得的技能: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 在线广告, 自动化, 消费者行为, 搜索引擎优化, 点击付费广告, 数字广告, Google 广告, 搜索引擎营销, 广告, 网络分析和 SEO, 关键词研究, 广告活动, 情境广告, A/B 测试, 绩效营销
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 整合营销传播, 自有媒体, 数字广告, 关键绩效指标 (KPI), 赢得媒体, 内容创作, 社交媒体营销, 推动参与, 广告, 媒体战略, 社交媒体, 营销策略, 内容营销, 付费媒体, A/B 测试, 客户参与, 社交媒体战略, 全球营销, Facebook
混合 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production
初级 · 课程 · 1-3 个月