市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 数据驱动的决策制定, 统计分析, 预测建模, 无监督学习, 营销分析, 统计编程, 商业分析, 用户关系管理, 客户洞察, 高级分析, 目标市场, 数据分析软件, 统计方法, 客户分析, R 语言程序设计(中文版)
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周
University of Rochester
您将获得的技能: 成本效益分析, 经济学, 决策, 资源分配, 供应与需求, 政策分析, 市场动态, 预算, 市场分析, 消费者行为
初级 · 课程 · 1-4 周

您将获得的技能: Sales Strategy, Consultative Selling, B2B Sales, Customer Relationship Building, Business Communication, Sales Presentations, Overcoming Objections, Sales Process, Digital Transformation, Prospecting and Qualification, AI Personalization, Value Propositions, Customer Relationship Management (CRM) Software
中级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 在线广告, 内容营销, 数字化营销, 网络分析和 SEO, 搜索引擎营销, 叙事, 用户关系管理, 点击付费广告, 搜索引擎优化, 关键词研究, 消费者行为, 品牌管理, 社交媒体战略, 营销策略, 社交媒体, 营销传播
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
攻读学位
初级 · 课程 · 1-4 周

Emory University
您将获得的技能: Marketing, Marketing Communications, Target Market
初级 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies
混合 · 课程 · 1-3 个月

您将获得的技能: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Business Strategies, Email Marketing, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization
初级 · 课程 · 1-3 个月

您将获得的技能: Sales Enablement, Sales Management, Customer Analysis, Sales Strategy, Marketing, Target Market, Verbal Communication Skills, Sales Training, Sales Process, Sales, Business Transformation, Smart Goals, Return On Investment, Customer experience strategy (CX), Leadership, Organizational Structure
混合 · 课程 · 1-4 周