市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

IE Business School
您将获得的技能: 竞争分析, 价值主张, 市场趋势, 产品战略, 目标市场, 市场分析, 产品营销, 消费者行为, 营销策略与技巧, 营销
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
混合 · 课程 · 1-3 个月

您将获得的技能: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
初级 · 指导项目 · 不超过 2 小时

Universidades Anáhuac
您将获得的技能: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel
初级 · 课程 · 1-3 个月

您将获得的技能: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 环境问题, 市场机遇, 商业策略, 沟通策略, 价值主张, 产品开发, 环境、社会和公司治理(ESG), 市场调查, 企业可持续发展, 客户分析, 设计思维, 可持续商业, 商业开发, 消费者行为, 创新, 新产品开发, 产品设计, 可持续发展报告, 可持续发展
攻读学位
初级 · 课程 · 1-3 个月

ESSEC Business School
您将获得的技能: 数据驱动的决策制定, 统计分析, 预测建模, 无监督学习, 营销分析, 统计编程, 商业分析, 用户关系管理, 客户洞察, 高级分析, 目标市场, 数据分析软件, 统计方法, 客户分析, R 语言程序设计(中文版)
混合 · 课程 · 1-3 个月

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
中级 · 指导项目 · 不超过 2 小时

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周