客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer Insights, AI Personalization, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Strategic Thinking, Predictive Analytics, Data Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Standard Operating Procedure, Generative AI, Customer Support, ChatGPT, Product Support, AI Personalization, Customer Analysis, Personalized Service, LLM Application, Responsible AI, Customer experience improvement, Data Ethics, Customer Insights, Automation, Natural Language Processing
中级 · 课程 · 1-4 周

您将获得的技能: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Responsible AI, Generative AI, Team Oriented, Customer experience improvement, Self Service Technologies, Automation, Business Process Automation, Customer Engagement, Customer Service, Cross-Functional Collaboration, Artificial Intelligence, Business Ethics, Information Privacy
初级 · 课程 · 1-4 周

您将获得的技能: AI Personalization, Generative AI, Responsible AI, Customer Analysis, Customer Service, Customer experience improvement, Customer Engagement, Prompt Engineering, Self Service Technologies, LLM Application, Natural Language Processing
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 营销策略, 网络分析和 SEO, 数字化营销, 目标受众, 留住客户, 数字广告, 网页内容, 关键词研究, 点击付费广告, 搜索引擎优化, 搜索引擎营销, 客户获取管理, 营销, 潜在客户开发
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Salesforce, Data Sharing, Authentications, Web Analytics, Single Sign-On (SSO), User Accounts, Data Access, Drive Engagement, Cloud Development, Customer experience improvement, Dashboard, Role-Based Access Control (RBAC), Registration, Content Management
高级设置 · 课程 · 3-6 个月

您将获得的技能: E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Business Requirements, Business Technologies, Customer experience strategy (CX), B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: AI Personalization, Responsible AI, Data Ethics, Customer experience improvement, User Feedback, Generative AI, Self Service Technologies, Personalized Service, ChatGPT, Customer Support, Customer Service, Customer Analysis, Customer Insights, Automation, Customer Engagement, Artificial Intelligence, Ethical Standards And Conduct, Natural Language Processing, Data Security
初级 · 课程 · 1-4 周