营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Virginia
您将获得的技能: 用户故事, 团队建设, 分析, 持续交付, 客户分析, 商业分析, 同行评审, 团队管理, 产品测试, 设计思维, 可用性测试, 产品开发, Agile 方法论, 角色开发, 敏捷项目管理, 团队绩效管理, 敏捷产品开发, 敏捷软件开发, 角色(用户体验), 冲刺计划
初级 · 专项课程 · 3-6 个月

您将获得的技能: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: 新产品开发, 创造力, 案例研究, 企业战略, 战略思维, 营销, 技术战略, 产品生命周期管理, 产品改进, 叙事, 设计思维, 产品管理, 创新, 业务转型, 创造性地解决问题, 领导与管理, 构思, 数字化转型, 信息技术, 商业分析
初级 · 专项课程 · 3-6 个月

您将获得的技能: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
混合 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
初级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Virtual Teams, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics
初级 · 专项课程 · 1-3 个月

IBM
您将获得的技能: 交互式数据可视化, 仪表板, Python 程序设计, 网页抓取, 探索性数据分析, 数据展示, 数据科学, Pandas(Python 软件包), 数据转换, 数据清理, Matplotlib, 数据导入/导出, 数据可视化软件, 机器学习, 数据操作, Plotly, 编程原则, 数据分析, 数据可视化, 模型评估
攻读学位
初级 · 专项课程 · 3-6 个月

Pontificia Universidad Católica de Chile
您将获得的技能: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
混合 · 课程 · 1-3 个月

您将获得的技能: 交互式数据可视化, 仪表板, 数据展示, 微软Excel, 数据叙事, Looker (软件), 透视表和图表, 数据可视化软件, 数据分析, 数据可视化, 柱状图, Tree 地图, 散点图, IBM Cognos 分析
初级 · 课程 · 1-4 周
Duke University
您将获得的技能: 商业分析, 微软Excel, 商业风险管理, 分类算法, 预测建模, 逻辑回归, 数据分析, 模型评估
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
初级 · 专业证书 · 3-6 个月