市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

Coursera
您将获得的技能: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

Dubai College of Tourism
您将获得的技能: Booking (Sales), Sales Process, Stakeholder Management, Hotels and Accommodations, Client Services, Customer Inquiries
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 叙事, 社交媒体战略, 内容营销, 数字化营销, 网络分析和 SEO, 点击付费广告, 搜索引擎优化, 在线广告, 用户关系管理, 关键词研究, 品牌管理, 搜索引擎营销, 消费者行为, 营销传播, 社交媒体, 营销策略
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
中级 · 课程 · 1-3 个月

Keller Williams
您将获得的技能: 沟通, 房地产, 销售流程, 潜在客户开发, 打造品牌, 客户体验战略(CX), 建立关系, 用户关系管理, 社交媒体内容, 物业管理, 销售管理, 价值主张, 专业网络
初级 · 课程 · 1-3 个月

Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making
攻读学位
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis
初级 · 课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: Work Breakdown Structure, Project Management Life Cycle, Project Management, Project Schedules, Scheduling, Project Management Software, Project Planning, Project Estimation, Team Management, Budgeting
中级 · 课程 · 1-3 个月

Queen Mary University of London
您将获得的技能: 数据收集, 研究, 提案制定, 研究方法, 调查, 定性研究, 市场分析, 研究报告, 业务报告, 数据分析, 研究设计, 商业道德, 市场调查
初级 · 课程 · 1-4 周