内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

您将获得的技能: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

University of Michigan
您将获得的技能: 验证和确认, 网页设计, 用户界面 (UI) 设计, 网页内容无障碍指南, 前端网络开发, 网页设计与开发, Bootstrap(前端框架), 事件驱动编程, Html 和 Css, 层叠样式表(CSS), 可用性, 用户界面(UI), 超文本标记语言(HTML), Javascript, 线框设计, 网络开发, 响应式网页设计, 网络开发工具, 互动设计, 浏览器兼容性
初级 · 专项课程 · 3-6 个月

您将获得的技能: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
初级 · 指导项目 · 不超过 2 小时
University of Virginia
您将获得的技能: 客户洞察, 市场动态, 竞争分析, 企业战略, 经济学, 客户分析, 营销, 市场份额, 产品生命周期管理, 目标市场, 战略营销, 消费者行为, 价值主张, 价格谈判, 收入管理, 演讲, 成本会计, 营销心理学, 产品战略, 全球营销
初级 · 专项课程 · 3-6 个月
University of Pennsylvania
您将获得的技能: 心理学, 客户参与, 员工参与, 社会影响, 营销, 设计思维, 激励技能, 游戏设计, 行为经济学, 培训与发展, 项目设计, 推动参与, 行为管理
混合 · 课程 · 1-3 个月

您将获得的技能: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
中级 · 专项课程 · 3-6 个月

Universidad de Palermo
您将获得的技能: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Organizational Strategy, Market Dynamics, Economics
初级 · 专项课程 · 3-6 个月

您将获得的技能: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
初级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
初级 · 专项课程 · 3-6 个月