品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

IE Business School
您将获得的技能: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation
中级 · 课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

Meta
您将获得的技能: 数据驱动的决策制定, 数据分析, A/B 测试, 营销活动经理, 演讲, 数据展示, 社交媒体活动, 关键绩效指标 (KPI), 营销策略, 社交媒体营销, 数字广告, 目标受众, 广告活动, 广告, Facebook, 营销, 品牌意识, 营销分析, 营销效果
初级 · 课程 · 1-3 个月

Google Cloud
您将获得的技能: Google Gemini, Retrieval-Augmented Generation, Generative AI, AI Enablement, Gemini, Enterprise Security, Agentic systems, Tool Calling, Artificial Intelligence, Customer experience improvement, LLM Application, Cloud Infrastructure, Strategic Planning, Cloud Computing, Organizational Strategy, Data Governance, Innovation, Collaboration
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 数据驱动的决策制定, 资源分配, 创新, 谈判, 企业传讯, 战略传播, 激励技能, 管理团队, 营销策略, 构思, 影响, 团队合作, 团队领导, 协作, 以人为本的设计, 设计思维, 危机管理, 组织领导力, 营销, 说服沟通
中级 · 专项课程 · 3-6 个月

AI CERTs
您将获得的技能: Property and Real Estate, Real Estate, Fraud detection, Advanced Analytics, Real Estate Transactions, Predictive Analytics, Marketing Analytics, Responsible AI, Market Trend, Property Management, Marketing Strategies, Tensorflow, Artificial Intelligence, Business Valuation, Automation, Machine Learning, Risk Management
中级 · 课程 · 1-3 个月

您将获得的技能: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
初级 · 指导项目 · 不超过 2 小时

CertNexus
您将获得的技能: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Graphic Design, Advertising Campaigns, Layout Design, Digital Design, Style Guides, Typography, Branding, Digital Advertising
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 内容创作, A/B 测试, 社交媒体战略, 社交媒体, 付费媒体, 营销策略, 关键绩效指标 (KPI), 数字广告, 整合营销传播, 推动参与, 赢得媒体, 媒体战略, 内容营销, 自有媒体, 广告, 社交媒体营销, Facebook, 全球营销, 客户参与
混合 · 课程 · 1-4 周