品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

IBM
您将获得的技能: 产品战略, 市场调查, 产品开发, 项目管理, 利益相关者管理, 产品生命周期管理, 投资组合管理, 价值主张, 商业敏锐度, 产品管理, 跨职能合作
初级 · 课程 · 1-3 个月

LearnQuest
您将获得的技能: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct
初级 · 专项课程 · 1-3 个月

Measure What Matters
您将获得的技能: 企业战略, 组织领导力, 业务重点, 建设性反馈, 优先次序, 绩效衡量, 组织效能, 绩效管理, 规划, 设定目标, 关键绩效指标 (KPI), 团队绩效管理, 员工绩效管理, 认识他人, 沟通, 领导与管理, 智能目标, 组织战略
初级 · 课程 · 1-4 周

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月

您将获得的技能: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
中级 · 专项课程 · 3-6 个月

HRCI
您将获得的技能: 预测, 劳动法, 工作分析, 留住员工, 面试技巧, 招聘策略, 谈判, 人才招聘, 人才搜寻, 招聘, 全周期招聘, 人才管理, 人力资源, 员工入职
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation
中级 · 课程 · 1-3 个月

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

Google Cloud
您将获得的技能: Google Gemini, Retrieval-Augmented Generation, Generative AI, AI Enablement, Gemini, Enterprise Security, Agentic systems, Tool Calling, Artificial Intelligence, Customer experience improvement, LLM Application, Cloud Infrastructure, Strategic Planning, Cloud Computing, Organizational Strategy, Data Governance, Innovation, Collaboration
初级 · 专项课程 · 3-6 个月

您将获得的技能: Endpoint Detection and Response, Endpoint Security, Cyber Threat Hunting, Threat Detection, Malware Protection, Exploitation techniques, Cyber Security Strategy, Cybersecurity, Incident Response, AI Security, Security Engineering, Cyber Attacks, Network Security, Cyber Security Assessment, Mobile Security, ChatGPT
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 营销策略, 数据驱动的决策制定, 资源分配, 协作, 谈判, 战略传播, 营销, 说服沟通, 企业传讯, 激励技能, 组织领导力, 创新, 团队合作, 影响, 团队领导, 危机管理, 构思, 以人为本的设计, 设计思维, 管理团队
中级 · 专项课程 · 3-6 个月