搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

Alex Genadinik
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Blogs, Competitive Analysis, Quality Assessment, Relationship Building, Content Strategy, Content Creation
混合 · 课程 · 1-3 个月

您将获得的技能: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce
混合 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
中级 · 专项课程 · 3-6 个月

Alex Genadinik
您将获得的技能: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy
混合 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Keyword Research, Search Engine Optimization, Blogs, Web Analytics and SEO, Content Strategy, Digital Marketing, Brand Awareness
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 社交媒体, 内容创作, 建立关系, 网络分析和 SEO, 内容营销, 影响, 搜索引擎营销, 社交媒体营销, 关键词研究, 数字媒体战略, 品牌意识, 目标受众, 搜索引擎优化, 内容战略, 社交媒体战略
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
中级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 竞争分析, 社交媒体, 网络分析和 SEO, 网络分析, AI 个性化服务, 用户体验, 关键词研究, 营销, 搜索引擎优化, 数字化营销, 内容战略, 用户研究
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周