市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
初级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 品牌战略, 打造品牌, 数字化营销, 营销分析, 价值主张, 战略营销, 需求规划, 目标受众, 产品战略, 客户洞察, 市场分析, 营销渠道, 消费者行为, 营销, 营销策略, 营销传播
混合 · 课程 · 1-4 周

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: A/B 测试, 抽样(统计), 研究方法, 网络分析, 分析, 网络分析和 SEO, 创建调查, 数据收集, 定性研究, 可用性测试, 研究设计, 调查, 数据分析, 用户研究, 样本量的确定
初级 · 课程 · 1-3 个月
University of Virginia
您将获得的技能: 竞争分析, 企业战略, 战略伙伴关系, 价值主张, 博弈论, 市场动态, 市场份额, 产品生命周期管理, 消费者行为, Regulation and Legal Compliance, 新业务开发, 目标市场, 营销
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 统计分析, 品牌战略, 营销分析, 市场调查, 客户洞察, 营销策略与技巧, 客户分析, 营销, 数据分析, 目标市场, 数据分析软件
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据叙事, 数据可视化软件, 数据综合, 数字化营销, 目标受众, 市场调查, 语言交流技能, 社交媒体营销, Microsoft PowerPoint, 数据分析, 战略营销, 客户洞察, 市场分析, 演讲, 营销, 广告
中级 · 课程 · 1-4 周