全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

IE Business School
您将获得的技能: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Cultural Diversity, Payment Systems, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, International Finance, Digital Assets, Global Marketing, Socioeconomics, Performance Measurement, World History, Investments
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 沟通, 营销策略与技巧, 传播规划, 品牌战略, 促销策略, 消费者行为, 营销管理, 广告, 营销策划, 品牌意识, 品牌忠诚度, 品牌营销, 整合营销传播, 打造品牌, 营销, 营销预算, 品牌管理, 营销传播, 营销活动经理, 媒体策划
攻读学位
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 营销策略, 产品开发, 企业战略, 竞争分析, 营销, 变革管理, 消费者行为, 案例研究, 创新, 市场分析, 品牌管理, 全球营销
混合 · 课程 · 1-4 周

Arizona State University
您将获得的技能: 销售技巧, 说服沟通, 员工调查, 集思广益, 咨询式销售, 销售演示, 商务信函, 商业营销, 演讲, 广告, 词汇, 产品推广, 促销策略, 沟通策略, 营销传播
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 营销策略, 促销策略, 营销, 冲突管理, 广告, 营销渠道, 产品生命周期管理, 媒体策划, 产品管理, 零售店运营, 数字媒体战略, 品牌管理, 营销传播
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: AI 个性化服务, 大型语言模型, 生成式人工智能, 消费者行为, 营销策略, 客户洞察, 内容营销, 搜索引擎营销, Google 广告, 数字广告, 关键词研究, 促销策略, 客户体验战略(CX), 营销分析, 数字化营销
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling
初级 · 专项课程 · 3-6 个月

Yonsei University
您将获得的技能: 消费者行为, 营销策略, 进入市场战略, 营销渠道, 社交媒体营销, 创新, 促销策略, 产品营销, 全球营销, 企业对消费者, 市场分析, 打造品牌, 目标市场, 战略营销
混合 · 课程 · 1-4 周

University of Huddersfield
您将获得的技能: Case Studies, Business Leadership, Growth Strategies, Market Dynamics
初级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
中级 · 课程 · 1-3 个月