消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。

National Taiwan University
您将获得的技能: Game Theory, Experimentation, Research Design, Behavioral Economics, Economics, Negotiation, Social Sciences, Market Dynamics, Decision Making, Peer Review, Strategic Decision-Making, Risk Appetite
混合 · 课程 · 1-3 个月

您将获得的技能: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour
中级 · 课程 · 1-4 周

Pontificia Universidad Católica del Perú
您将获得的技能: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Case Studies, Business Ethics
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 回归分析, 工艺优化, 营销分析, 分析, 市场调查, 商业分析, 数据收集, 客户洞察, 预测分析, 客户分析, 描述性分析, 消费者行为
混合 · 课程 · 1-3 个月

Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making
攻读学位
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection
初级 · 课程 · 1-4 周

University of North Texas
您将获得的技能: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis
初级 · 课程 · 1-4 周

Pontificia Universidad Católica del Perú
您将获得的技能: Consumer Behaviour, Business-To-Consumer, Data Collection, Target Market, Market Share, Market Research, Customer Insights, Digital Marketing, Business Ethics, Web Analytics, Technical Communication, Data Analysis
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling
初级 · 课程 · 1-4 周

National Taiwan University
您将获得的技能: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy
初级 · 课程 · 1-3 个月