市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
初级 · 专业证书 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Empathy, Business Leadership, Diversity and Inclusion, Interpersonal Communications, Leadership, Leadership and Management, Business Transformation, Strategic Leadership, Emotional Intelligence, Communication Strategies, Organizational Leadership, Non-Verbal Communication, Team Management, Team Performance Management, Innovation, People Management, Organizational Change, Communication, Sales, Marketing Strategies
初级 · 课程 · 1-3 个月

Microsoft
您将获得的技能: 客户数据管理, 潜在客户开发, 客户洞察, 资源分配, Power BI, 销售流程, 微软团队, 客户服务, 服务管理, 销售业务, 客户关系管理 (CRM) 软件, 营销, 营销自动化, 微软 365, 制定计划, 销售管理, 客户参与
初级 · 课程 · 1-3 个月

您将获得的技能: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Marketing Operations, Data Ethics, Generative AI, Marketing Analytics, Marketing Automation
初级 · 专项课程 · 3-6 个月

University of Glasgow
您将获得的技能: 业务建模, 商业策略, 企业可持续发展, 财务数据, 项目管理, 营销策略, 创新, 数字化转型, B2B 销售, 商业经济学, 供应链管理, 供应链, 变革管理, 会计, 领导力研究, 全球营销, 营销, 工商管理
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 市场动态, 客户洞察, 战略营销, 收入管理, 商业营销, 损益(P&L)管理, 消费者行为, 产品战略, 市场调查, 竞争分析, 成本会计, 营销心理学, 客户分析, 销售, 价格谈判
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 集思广益, 创造力, 打造品牌, 创意设计, 演讲, 生产流程, 价值主张, 品牌战略, 营销活动经理, 提案制定, 生产规划, 目标受众, 叙事, 广告活动, 摄影, 广告, 营销传播, 营销设计
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design
中级 · 课程 · 1-4 周

Erasmus University Rotterdam
您将获得的技能: 精益方法, 创造力, 创新, 集思广益, 产品生命周期管理, 企业战略, 多样性与包容性, 产品开发, 工艺开发, 团队管理, 设计思维, 组织领导力
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing
初级 · 指导项目 · 不超过 2 小时