品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Northwestern University
您将获得的技能: 数据驱动的决策制定, 资源分配, 创新, 谈判, 企业传讯, 战略传播, 激励技能, 管理团队, 营销策略, 构思, 影响, 团队合作, 团队领导, 协作, 以人为本的设计, 设计思维, 危机管理, 组织领导力, 营销, 说服沟通
中级 · 专项课程 · 3-6 个月

您将获得的技能: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
初级 · 课程 · 1-4 周

GitLab
您将获得的技能: 人力资源管理与规划, 文化 Transformer, 业务转型, 组织战略, 适应, 组织变革, 企业战略, 绩效管理, 性能指标, 协作, 沟通, 组织领导力, 远程办公, 团队建设, 团队管理, 虚拟团队, 领导与管理
中级 · 课程 · 1-3 个月

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Graphic Design, Advertising Campaigns, Layout Design, Digital Design, Style Guides, Typography, Branding, Digital Advertising
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 内容创作, A/B 测试, 社交媒体战略, 社交媒体, 付费媒体, 营销策略, 关键绩效指标 (KPI), 数字广告, 整合营销传播, 推动参与, 赢得媒体, 媒体战略, 内容营销, 自有媒体, 广告, 社交媒体营销, Facebook, 全球营销, 客户参与
混合 · 课程 · 1-4 周

您将获得的技能: Budget Management, Account Strategy, Productivity Software, Financial Management, Financial Data, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Key Performance Indicators (KPIs), Customer Service, Account Management, Microsoft Copilot, Content Management, AI Personalization, Customer experience improvement, Microsoft 365, Relationship Building, Consultative Approaches, Solution Selling, Generative AI
高级设置 · 专业证书 · 3-6 个月

Lund University
您将获得的技能: 企业战略, Regulation and Legal Compliance, 法律, 合规管理, 劳动关系, 商务, 法律研究, 判例法, 知识产权, 劳动法, 欧洲历史, 税收, 法律写作, 国际关系, 商业经济学, 商业法, 仲裁, 监管合规, 环境法, 税法
初级 · 专项课程 · 3-6 个月

您将获得的技能: ISO/IEC 27001, Auditing, Audit Planning, Security Controls, Cyber Security Policies, Security Management, Information Systems Security, Information Assurance, Risk Management, Risk Management Framework, Security Strategy, Security Requirements Analysis, Security Awareness, Record Keeping, Information Technology
中级 · 课程 · 1-3 个月

Universidad de Palermo
您将获得的技能: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
初级 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: Game Theory, Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Opportunities, Go To Market Strategy, Market Dynamics, New Product Development, Market Analysis, Product Design, Innovation
混合 · 课程 · 1-3 个月