市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

University of Virginia
您将获得的技能: 客户洞察, 战略营销, 数据驱动的决策制定, 回归分析, 资源分配, A/B 测试, 统计分析, 投资回报, 消费者行为, 预测分析, 广告活动, 营销, 营销分析, 品牌管理, 营销策略, 营销效果
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 人力资源, 文化, 组织战略, 市场机遇, 目标市场, 商业营销, 组织结构, 人力资源管理与规划, 沟通策略, 跨文化能力, 营销策略, 管理培训与发展, 文化多样性, B2B 销售, 全球营销
初级 · 课程 · 1-3 个月

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月

您将获得的技能: Digital Marketing, Digital Media Strategy, Business Strategies, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis, Market Opportunities
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 竞争分析, 目标市场, 产品战略, 消费者行为, 产品营销, 营销, 市场分析, 营销策略与技巧, 市场趋势, 价值主张
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
中级 · 课程 · 1-3 个月

Meta
您将获得的技能: 社交媒体战略, 文案写作, 数据收集, 营销材料, 信息隐私, 内容创作, 在线广告, Facebook, 社交媒体活动, 数字广告, 社交媒体营销, 社交媒体内容, 广告, 广告活动, 付费媒体, 营销, 品牌管理, 社交媒体, Instagram, 营销活动经理
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 银行业, 现金流预测
初级 · 课程 · 1-4 周