内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Skillshare
您将获得的技能: AI Personalization, Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Adobe Firefly, Adobe Acrobat, Content Creation, Digital Publishing, Storytelling, AI Workflows, Responsible AI, Content Strategy, digital literacy, Content Management, Visual Design, Automation
中级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Marketing Strategies, Advertising Campaigns, Customer Insights, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Drive Engagement, Style Guides, Marketing Design, Instagram, Graphic Design, Content Strategy, Branding
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: A/B 测试, 营销策略与技巧, 留住客户, 搜索引擎优化, 数字广告, 关键绩效指标 (KPI), 角色开发, 网络分析和 SEO, 客户获取管理, 社交媒体, 关键词研究, 搜索引擎营销, 社交媒体战略, 目标受众, 营销分析, 营销效果, 点击付费广告, 客户体验战略(CX), 数字化营销, 客户参与
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Graphic Design, Advertising Campaigns, Layout Design, Digital Design, Style Guides, Typography, Branding, Digital Advertising
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Podcasting, Social Media Content, Email Marketing, Copywriting, Target Audience
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
初级 · 课程 · 1-4 周