品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Università Bocconi
您将获得的技能: 产品开发, 业务建模, 市场机遇, 品牌战略, 市场趋势, 财务报告, 企业战略, 数字媒体战略, 电子商务, 案例研究, 品牌管理, 零售店运营, 全球营销, 沟通策略
混合 · 课程 · 1-3 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 消费者行为, 管理团队, 客户洞察, 品牌战略, 商业道德, 整合营销传播, 打造品牌, 用户体验, 员工参与, 行为经济学, 改善客户体验, 跨职能合作, 品牌管理, 客户体验战略(CX)
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Account Strategy, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Data-Driven Decision-Making
中级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 客户洞察, 营销策略, 竞争分析, 企业战略, 品牌战略, 市场趋势, 消费者行为, 品牌忠诚度, 创新, 电子商务, 品牌管理, 客户体验战略(CX), 全球营销
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Logo Design, Graphic and Visual Design, Animations, Branding, Marketing Design, Design, Social Media Content, Scheduling, Typography
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: 竞争分析, 企业战略, 利益相关者管理, 战略思维, 利益相关者分析, 市场动态, 创新, 商业道德, 产品生命周期管理, 国际金融, 战略决策, 兼并与收购, 增长战略, 全球营销
初级 · 课程 · 1-4 周

您将获得的技能: Brand Strategy, Presentations, Branding, Design Thinking, Marketing Strategies, Graphic and Visual Design, Typography, Adobe Illustrator, Adobe Photoshop, Target Audience, Color Theory, Competitive Analysis
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement
中级 · 课程 · 1-4 周