市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

IE Business School
您将获得的技能: 数据分析, 创建调查, 焦点小组, 实验, 商业研究, 消费者行为, 调查, 营销策略, 商业营销, 市场调查, 市场分析, 研究方法, 研究报告, 决策, 客户分析, 研究设计
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 商业分析, 客户洞察, 分析, 消费者行为, 数据收集, 市场调查, 描述性分析, 预测分析, 工艺优化, 营销分析, 客户分析, 回归分析
混合 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: A/B 测试, 法律, 社交媒体战略, 社交媒体, 绩效衡量, 营销预算, 整合营销传播, 社交媒体营销, 信息隐私, 计划管理, 关键绩效指标 (KPI), 业务指标, 营销效果, 营销, 企业对消费者, 客户参与, 数据安全
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据分析, 客户洞察, 战略营销, 数据叙事, 演讲, 数据可视化软件, Microsoft PowerPoint, 数字化营销, 目标受众, 市场调查, 社交媒体营销, 市场分析, 语言交流技能, 广告, 营销, 数据综合
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
混合 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Email Marketing
初级 · 课程 · 1-3 个月

Universidad de Palermo
您将获得的技能: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Business Process, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Market Dynamics, Economics, Economic Development
初级 · 专项课程 · 1-3 个月