整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Marketing Analytics, Dashboard, HubSpot CRM, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting
混合 · 课程 · 1-4 周

您将获得的技能: Target Market, Marketing, Sales Strategy, Marketing Planning, Sales Process, Marketing Strategy and Techniques, Brand Strategy, Sales, Marketing Analytics, Business Metrics, Brand Management, Digital Marketing
混合 · 课程 · 1-4 周

您将获得的技能: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
初级 · 指导项目 · 不超过 2 小时

Pontificia Universidad Católica del Perú
您将获得的技能: Marketing Planning, Marketing Automation, Marketing Strategies, AI Personalization, Generative AI Agents, Content Creation, Strategic Marketing, Digital Marketing, Marketing Analytics, Digital Content, Web Content, Social Media Content, Video Production
混合 · 课程 · 1-4 周

Adobe
您将获得的技能: 社交媒体内容, 打造品牌, 社交媒体战略, 推动参与, 知识产权, Adobe Express, 目标市场, Adobe 萤火虫, 社交媒体营销, 社交媒体管理, 内容创作, 目标受众, Instagram, 网页内容, 社交媒体, 内容性能分析, 客户参与, 内容战略, 社交媒体活动, 营销材料
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement
混合 · 课程 · 1-4 周

您将获得的技能: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
初级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Sales Presentations, Business Writing, English Language, Selling Techniques, Business Communication, Brainstorming, Presentations, Promotional Materials, Business Marketing, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, New Product Development, Vocabulary
中级 · 课程 · 1-3 个月

您将获得的技能: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
中级 · 课程 · 1-4 周

Copenhagen Business School
您将获得的技能: 消费者行为, 决策, 数据收集, 市场调查, 人类学习, 商业道德, 广告, 心理学, 品牌管理, 客户洞察, 道德标准与行为, 营销, 营销心理学
初级 · 课程 · 1-3 个月

National Taiwan University
您将获得的技能: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing
初级 · 课程 · 1-3 个月