客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

您将获得的技能: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Data Ethics, User Centered Design, Research Design, Prototyping, Research Methodologies, Wireframing, Information Privacy
初级 · 课程 · 1-4 周

Amazon Web Services
您将获得的技能: Customer experience improvement, Salesforce, Operational Excellence, Operational Efficiency, Cloud-Based Integration, Business Solutions, Amazon Web Services, Technology Solutions, Systems Integration, Business Operations, Solution Design, Data Integration, Business Transformation
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 客户洞察, 色彩理论, 品牌战略, 竞争分析, 目标市场, 营销策略, 广告, 营销, 消费者行为, 排版, 价值主张, 打造品牌, 品牌意识, 叙事, 目标受众, 品牌管理, 营销心理学, 徽标设计
中级 · 课程 · 1-3 个月

LearnQuest
您将获得的技能: Data Ethics, Predictive Modeling, No-Code Development, Model Deployment, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, Global Marketing, LLM Application, AI Enablement, User Feedback, Data Preprocessing, Predictive Analytics, Data Architecture
初级 · 专项课程 · 1-3 个月

您将获得的技能: IBM Cloud, Model Deployment, AI Enablement, Self Service Technologies, Application Deployment, Customer Inquiries, Customer Engagement, Cloud Computing, Customer Service, Natural Language Processing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 沟通, 品牌营销, 品牌战略, 产品管理, 营销策略, 产品生命周期管理, 营销, 整合营销传播, 营销渠道, 战略营销, 产品战略, 广告, 客户体验战略(CX), 品牌管理, 价格谈判, 零售管理, 商品销售, 营销预算, 战略决策, 营销传播
初级 · 专项课程 · 3-6 个月

您将获得的技能: Apache Hadoop, Apache Hive, Big Data, Data Warehousing, Data Integration, Data Processing, Enterprise Application Management, Performance Tuning, Data Manipulation, Data Analysis, Distributed Computing, Data Import/Export, SQL, Data Transformation
混合 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
初级 · 指导项目 · 不超过 2 小时

Amazon Web Services
您将获得的技能: Operational Excellence, Customer experience improvement, Operational Efficiency, Salesforce, Cloud-Based Integration, Systems Integration, Amazon Web Services, Data Integration, Business Solutions, Business Analysis
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 改善客户体验, 案例研究, 企业战略, 营销, 营销渠道, 营销策略, MarTech, 消费者行为, 业务转型, 营销管理, 创新, 数字化转型, 数字化营销, 全球营销
攻读学位
初级 · 课程 · 1-4 周

Amazon Web Services
您将获得的技能: 可扩展性, 无服务器计算, 亚马逊 S3, 集装箱化, 数据库, 亚马逊网络服务, 云安全, 亚马逊云观察, 云计算架构, 虚拟网络化, 亚马逊 DynamoDB, 亚马逊弹性计算云 Computing, 云基础设施, 云计算, AWS 身份和访问管理 (IAM), 通用网络, 云存储
初级 · 课程 · 1-4 周