搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

您将获得的技能: Google Ads, Pay Per Click Advertising, Keyword Research, Marketing Budgets, Online Advertising, Target Audience, Digital Advertising, Paid media, Performance marketing, Campaign Management, Advertising Campaigns, Web Analytics, Budget Management, Forecasting, Performance Analysis, Bidding, Automation
初级 · 课程 · 1-4 周

University of Arizona
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Social Media Strategy, Marketing Channel, Digital Media Strategy, Web Analytics and SEO, Social Media Marketing, Digital Advertising, Marketing Strategy and Techniques, Content Marketing, E-Commerce, Mobile Banking, Customer experience improvement, Performance Metric, Analytical Skills
中级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Web Analytics and SEO, Customer Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Google Ads, Data Storytelling, Smart Goals, Campaign Management, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization
初级 · 专项课程 · 3-6 个月

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Search Engine Marketing, Digital Advertising, Performance Analysis, Quality Assessment, Quality Improvement
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Performance Analysis, Web Content, Digital Marketing, Content Development and Management, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning
中级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, AI Personalization, Content Marketing, Persona Development, Social Media Content, Brand Strategy, Brand Management, Digital Content, Gap Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Keyword Research, Competitive Analysis, Marketing, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 留住客户, 营销分析, A/B 测试, 客户体验战略(CX), 社交媒体, 数字化营销, 网络分析和 SEO, 角色开发, 社交媒体战略, 数字广告, 搜索引擎营销, 关键词研究, 客户获取管理, 目标受众, 搜索引擎优化, 点击付费广告, 营销策略与技巧, 关键绩效指标 (KPI), 客户参与, 营销效果
初级 · 专项课程 · 1-3 个月

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric
初级 · 课程 · 1-4 周