内容策略课程可以帮助您学习受众分析、内容创作技巧、编辑规划和绩效衡量。您可以掌握针对不同平台优化内容、根据品牌目标调整信息传递以及使用解析来完善策略的技能。许多课程会介绍用于跟踪参与度的 Google Analytics、用于组织资产的 Content Management System 和用于 Distribution 的社交媒体平台等工具,为有效实施内容战略提供实用方法。

您将获得的技能: Search Engine Optimization, Content Strategy, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Digital Marketing, Analysis, Auditing
混合 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Content Creation, Target Audience, Content Marketing, Storytelling, Digital Publishing, Brand Strategy, Blogs, Content Strategy, Performance Measurement, Promotional Strategies, Persona Development, Social Media Marketing, Email Marketing, Video Production, ChatGPT, Brainstorming
初级 · 课程 · 1-4 周

您将获得的技能: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

您将获得的技能: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design
初级 · 课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking
初级 · 专项课程 · 1-3 个月

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
混合 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
初级 · 课程 · 1-3 个月

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Market Intelligence, Automation
高级设置 · 课程 · 1-4 周

您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

Adobe
您将获得的技能: 多媒体, 信息图表, 沟通, 视觉设计, 平面和视觉设计, 叙事, 网页内容, 动画, 数字媒体战略, Adobe Creative Cloud, 视频编辑, 故事板, 编辑, 视频制作, 博客, 媒体制作, 内容创作, 设计师, 照片/视频制作与技术
混合 · 课程 · 1-4 周