广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Alfaisal University | KLD
您将获得的技能: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making
中级 · 课程 · 1-3 个月

您将获得的技能: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI
初级 · 课程 · 1-4 周

Universitat Autònoma de Barcelona
您将获得的技能: 媒体制作, 广告, 社交媒体, 社交媒体战略, 活动营销, 媒体战略, 品牌管理, 打造品牌, 媒体与传播, 媒体关系, 文化, 视频制作
初级 · 课程 · 1-3 个月

您将获得的技能: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Sustainable Systems, Energy and Utilities, Business Reporting, Annual Reports, Sustainability Standards, Organizational Leadership, Strategic Leadership, Business Leadership, Product Engineering, Leadership, Environment, Environmental Management Systems
攻读学位
中级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling
初级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion
初级 · 专项课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 潜在客户开发, 客户获取管理, 网络分析和 SEO, 数字广告, 数字化营销, 搜索引擎营销, 点击付费广告, 营销策略, 目标受众, 内容营销, 搜索引擎优化, 留住客户, 关键词研究, 营销
初级 · 课程 · 1-4 周

您将获得的技能: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Content Creation, Style Guides, Graphic and Visual Design, Branding, Presentations, User Accounts
初级 · 指导项目 · 不超过 2 小时