Social Media Management

社交媒体管理是创建、发布和分析在 Facebook、Instagram 和 Twitter 等社交媒体平台上发布的内容,并与这些平台上的用户互动的过程。Coursera 的社交媒体管理技能目录教您如何有效地处理组织的社交媒体营销工作。您将学习管理多个社交媒体渠道的策略、创建引人入胜的内容、了解用于衡量社交媒体工作影响的分析和指标。此外,您还将学习危机管理和客户参与策略,以便在各种社交媒体平台上建立和维护强大的品牌形象。
14凭据
35门课程

相关角色

获得晋升所需的知识和技能。

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“social media management” 的结果

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

  • 状态:新
    状态:预览

    您将获得的技能: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Discussion Facilitation, Content Strategy

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

  • 您将获得的技能: Canva (Software), Animations, Instagram, Content Creation, Facebook, Social Media, Social Media Content, Social Media Management, Design, Marketing Materials, Graphic Design, Digital Marketing

  • 状态:免费试用

    您将获得的技能: Target Audience, Content Performance Analysis, Paid media, Social Media Marketing, Social Media Management, Social Media Content, Data Storytelling, Social Media Campaigns, Social Media, Social Media Strategy, Campaign Management, Performance Analysis, Content Creation, Marketing Budgets, Marketing Effectiveness, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Facebook

  • 状态:新
    状态:免费试用
    状态:人工智能技能

    您将获得的技能: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 营销策略, 内容营销, 社交媒体营销, 社交媒体活动, 营销, 目标受众, Instagram, LinkedIn, 社交媒体战略, 社交媒体管理, 数字化营销, 数字广告, 数字内容, 社交媒体, Facebook, 网络分析, 内容创作, 广告活动, 数字媒体战略, 社交媒体内容

  • 状态:免费试用

    您将获得的技能: Marketing Budgets, Target Audience, Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Paid media, Social Media Management, Campaign Management, Advertising Campaigns, Marketing Effectiveness, Social Media, Smart Goals, Social Media Strategy, Content Strategy, Advertising, Facebook, Budget Management, General Data Protection Regulation (GDPR), Instagram, Marketing

  • 状态:免费试用

    您将获得的技能: Social Media Management, Social Media Content, Social Media, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Facebook, Brand Management, Brand Awareness, Customer Engagement

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Persona Development, Social Media Strategy, Social Media Marketing, Social Media, Performance Metric, Smart Goals, Plan Execution, Social Media Management, Social Media Campaigns, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Target Audience, Marketing Strategies, Business Planning, LinkedIn, Facebook, Marketing

是什么让您今天来到 Coursera?

主要合作伙伴

  • Meta
  • Digital Marketing Institute
  • Google
  • SkillUp
  • Adobe
  • Radio y Televisión Española
  • Tecnológico de Monterrey
  • University of California, Irvine