营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

University of California, Davis
您将获得的技能: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
中级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 营销分析, 内容营销, 客户参与, 品牌意识, 演讲, 投资回报, 影响, 目标受众, 营销策略, 社交媒体, 社交媒体战略, 营销效果, 营销活动经理, 关键绩效指标 (KPI)
中级 · 课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning
初级 · 专项课程 · 1-3 个月

IE Business School
您将获得的技能: 竞争分析, 价值主张, 市场趋势, 产品战略, 目标市场, 市场分析, 产品营销, 消费者行为, 营销策略与技巧, 营销
初级 · 课程 · 1-4 周

您将获得的技能: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
初级 · 专项课程 · 1-3 个月

您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management
初级 · 专项课程 · 3-6 个月

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
初级 · 课程 · 1-3 个月

Goldman Sachs
您将获得的技能: 在线广告, 内容营销, 自有媒体, 社交媒体活动, 数字化营销, 搜索引擎营销, 赢得媒体, 分析, 社交媒体营销, 营销策划, 点击付费广告, 营销策略与技巧, 付费媒体, 数字媒体战略, 营销设计, 营销活动经理
混合 · 课程 · 1-4 周
IE Business School
您将获得的技能: 品牌战略, 价值主张, 打造品牌, 竞争分析, 排版, 叙事, 目标受众, 客户洞察, 目标市场, 色彩理论, 品牌意识, 消费者行为, 徽标设计, 品牌管理, 营销, 广告, 营销策略, 营销心理学
中级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Microsoft 365, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
初级 · 指导项目 · 不超过 2 小时