Marketing Psychology

营销心理学是对消费者行为原因的理解,利用心理学理论制定有效的营销策略。Coursera 的营销心理学目录教您了解影响购买决策的认知过程、情绪对消费者行为的影响以及品牌认知心理学。您将学习如何运用心理学原理开展有说服力的广告活动、提高客户参与度和品牌忠诚度。此外,您还将从心理学角度深入了解消费者细分、目标定位和定位策略。对于从事市场营销、广告、销售或任何涉及影响消费者行为的工作的人来说,这些知识都是必不可少的。
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“marketing psychology” 的结果

  • 状态:免费试用

    您将获得的技能: Value Propositions, Social Media Marketing, Social Media Strategy, Consumer Behaviour, Strategic Planning, Search Engine Optimization, Marketing Operations, Market Research, Competitive Analysis, Business Modeling, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

  • 状态:预览

    您将获得的技能: 消费者行为, 社交网络分析, 营销, 沟通, 社交媒体活动, 营销心理学, 内容创作, 品牌战略, 社交媒体营销, 广告, 说服沟通, 叙事, 影响, 营销传播, 社交媒体

  • 状态:免费试用

    Johns Hopkins University

    您将获得的技能: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy, Physiology

  • 状态:免费试用

    您将获得的技能: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management

  • 状态:免费试用

    您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

  • 状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building

  • 状态:免费试用

    Johns Hopkins University

    您将获得的技能: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

  • 状态:免费试用

    IE Business School

    您将获得的技能: 消费者行为, 营销策略, 打造品牌, 客户洞察, 排版, 目标市场, 营销心理学, 营销, 广告, 目标受众, 价值主张, 品牌战略, 品牌意识, 叙事, 竞争分析, 徽标设计, 色彩理论, 品牌管理

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Merchandising, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Retail Management, Retail Sales, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Analysis, Design

  • 状态:免费试用

    IE Business School

    您将获得的技能: 消费者行为, 市场动态, 战略营销, 市场调查, 客户洞察, 营销心理学, 损益(P&L)管理, 销售, 收入管理, 成本会计, 商业营销, 客户分析, 竞争分析, 价格谈判, 产品战略

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