文案写作课程可以帮助您学习有说服力的写作技巧、受众定位、品牌声音发展和有效的标题创作。您还可以掌握制作有说服力的 Call to Action、针对搜索引擎优化内容以及了解消费者心理等方面的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及用于简化写作流程的各种 Content Management System。

Coursera
您将获得的技能: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
高级设置 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 营销材料, 价值主张, Prompt Engineering, ChatGPT, 目标受众, 文案写作, 营销传播, 用户研究, 写作与编辑, 产品知识
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
中级 · 课程 · 1-3 个月

您将获得的技能: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
初级 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: Generative AI Agents, Blogs, Search Engine Optimization, Email Automation, Sales Strategy, Advertising, Marketing Channel, Inside Sales, AI Orchestration, Online Advertising, Marketing, Performance marketing, Product Promotion, Content Marketing, Marketing Strategies, AI Workflows, Entrepreneurship, Web Analytics, New Business Development, Agentic systems
初级 · 专项课程 · 3-6 个月

LearnKartS
您将获得的技能: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
初级 · 专项课程 · 3-6 个月
University of Colorado Boulder
您将获得的技能: 在线广告, Google 广告, 搜索引擎优化, 社交媒体, 数字广告, 搜索引擎营销, 数字化营销, 绩效营销, 网络分析和 SEO, 社交媒体营销, 关键词研究, 付费媒体, 数据伦理, 广告活动, 情境广告, 广告, 营销, 点击付费广告, 社交媒体战略, 社交媒体活动
初级 · 专项课程 · 3-6 个月

LearnKartS
您将获得的技能: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Content, Web Development, Marketing Strategies, Order Management Systems, Shipping and Receiving, Web Frameworks, Web Development Tools
初级 · 专项课程 · 3-6 个月

Alex Genadinik
您将获得的技能: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce
混合 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement
混合 · 课程 · 1-4 周

您将获得的技能: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI
初级 · 专业证书 · 3-6 个月