文案写作课程可以帮助您学习有说服力的写作技巧、受众定位、品牌声音发展和有效的标题创作。您还可以掌握制作有说服力的 Call to Action、针对搜索引擎优化内容以及了解消费者心理等方面的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及用于简化写作流程的各种 Content Management System。

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月
University of California, Davis
您将获得的技能: 写作, 竞争分析, 内容营销, 搜索引擎优化, B2B 销售, 品牌营销, 旁听, 文案写作, 营销策略与技巧, 数字媒体战略, 社交媒体战略, 营销分析, 企业对消费者
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Prompt Engineering, Business Writing, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Copywriting, Email Automation, Writing, Social Media Campaigns, Marketing Communications, Business Ethics, Brainstorming, Content Creation, Content Strategy, Social Media Marketing
初级 · 课程 · 1-4 周

您将获得的技能: 内容创作, 网络分析和 SEO, 目标受众, 搜索引擎优化, 生产力软件, 文案写作, 品牌意识, 生成式人工智能, 用户账户, 网页内容
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

您将获得的技能: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 营销材料, 价值主张, Prompt Engineering, ChatGPT, 目标受众, 文案写作, 营销传播, 用户研究, 写作与编辑, 产品知识
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
中级 · 课程 · 1-4 周