消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。

Fractal Analytics
您将获得的技能: Case Studies, Decision Making, Behavior Management, Behavioral Economics, Applied Behavior Analysis, Human Development, Emotional Intelligence, Psychology, Qualitative Research, Critical Thinking, Empathy, Communication
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 市场调查, 收入管理, 销售, 市场动态, 消费者行为, 成本会计, 竞争分析, 客户洞察, 客户分析, 战略营销, 商业营销, 产品战略, 价格谈判, 营销心理学, 损益(P&L)管理
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 市场调查, 数据驱动的决策制定, 消费者行为, 营销分析, 分析, 客户洞察, 预测分析, 描述性分析, 客户分析, 工艺优化, 商业分析, 回归分析, 数据收集
混合 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 品牌战略, 营销策略, 消费者行为, 营销, 营销分析, 数字化营销, 客户洞察, 营销渠道, 目标受众, 营销策划, 战略营销, 品牌管理, 市场分析, 产品战略, 价值主张, 营销传播
混合 · 课程 · 1-4 周

Wesleyan University
您将获得的技能: 冲突管理, 社会学, 说服沟通, 多样性意识, 心理学, 移情与情商, 道德标准与行为, 研究, 行为管理, 社会科学
初级 · 课程 · 1-3 个月

Duke University
您将获得的技能: 财务规划, 决策, 风险分析, 消费者行为, 心理学, 经济学, 行为经济学, 金融, 概率与统计, 财务分析
初级 · 课程 · 1-4 周

American Psychological Association
您将获得的技能: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

您将获得的技能: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation
初级 · 课程 · 1-3 个月

O.P. Jindal Global University
您将获得的技能: Machine Learning Algorithms, Classification Algorithms, AI Enablement, Artificial Intelligence, Computational Logic, Machine Learning, Natural Language Processing, Business Strategy, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Strategic Decision-Making, Algorithms, Bayesian Network, Complex Problem Solving, Probability & Statistics
攻读学位
混合 · 课程 · 3-6 个月

Coursera
您将获得的技能: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
初级 · 课程 · 1-4 周