Brand Marketing

品牌营销是一种战略方法,通过宣传产品或服务的独特 Identity 并与受众建立深度联系,为其创造长期价值。Coursera 的品牌营销目录教您如何有效地建立、管理和提升品牌。您将学习到品牌战略、受众识别、品牌定位的基本原理,以及品牌营销中数据驱动决策的使用。您还将探索讲故事在品牌传播中的作用、社交媒体在品牌营销中的整合以及品牌资产的重要性。通过学习,您将能够创建有影响力的营销活动,与目标受众产生共鸣,推动品牌成长。
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“brand marketing” 的结果

  • 您将获得的技能: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing

  • 状态:预览

    Case Western Reserve University

    您将获得的技能: 招聘, 仲裁, 保险, 合同谈判, 财务规划, 知识产权, 客户服务, 案例研究, 品牌管理, 人才招聘, 品牌营销, 关系管理

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • 状态:预览

    Michigan State University

    您将获得的技能: 利益相关者的参与, 撰写建议书, 筹资和众包, 叙事, 撰写赠款, 社交媒体战略, 社交媒体, 内容创作, 数字媒体战略, 内容战略, 品牌营销

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

  • 状态:免费试用

    您将获得的技能: 在线广告, 内容营销, 叙事, 营销, 社交媒体营销, 性能分析, 商业营销, 数字广告, 绩效衡量, 广告, 品牌营销, 内容创作, 社交媒体内容, TikTok, 社交媒体, 视频制作, 广告活动, 数字媒体战略, 视频编辑, 内容性能分析

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Data-Driven Decision-Making, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Real Time Data, Augmented and Virtual Reality (AR/VR), Forecasting, Content Management, Media Relations, Artificial Intelligence, Price Negotiation

  • 您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

  • 状态:新
    状态:预览

    University of Maryland, College Park

    您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research

  • 状态:新
    状态:预览

    您将获得的技能: TikTok, Product Promotion, Content Strategy, E-Commerce, Social Media Content, Strategic Partnership, Revenue Management, Social Media Strategy, Brand Marketing, Live Streaming

是什么让您今天来到 Coursera?

主要合作伙伴

  • Aptly
  • IE Business School
  • Kennesaw State University
  • Real Madrid Graduate School Universidad Europea
  • Siemens
  • Starweaver
  • University of Colorado Boulder
  • Adobe