中This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables more personalized and effective marketing campaigns, as well as interactive experiences that enhance audience engagement during events and across digital platforms.
AI in Fan Engagement
您将学到什么
Design marketing strategies using AI to enhance fan engagement
Understand the economic impact of AI in sports
Implement AI-driven media and broadcasting strategies to boost engagement
您将获得的技能
- Marketing Strategies
- Brand Marketing
- Forecasting
- Customer Engagement
- Augmented and Virtual Reality (AR/VR)
- Marketing Analytics
- Loyalty Programs
- Digital Media Strategy
- Emerging Technologies
- AI Personalization
- Real Time Data
- Data-Driven Decision-Making
- Content Management
- Revenue Management
- Predictive Analytics
- Artificial Intelligence
- Price Negotiation
- Media Relations
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
June 2025
作业
6 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 AI in Sports: The Approach of a Club 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Discover how AI is transforming sports marketing and fan engagement. This module covers the development of effective marketing strategies, the use of AI-powered campaigns and loyalty programs, and the impact of emerging technologies. Learn from real-world examples, including innovative memorabilia campaigns at Real Madrid, to see how clubs connect with fans in new and meaningful ways.
涵盖的内容
6个视频2篇阅读材料2个作业1个讨论话题
Explore how advanced technology personalizes the fan experience and revolutionizes sports media. You’ll dive into AI-driven content management, innovative media asset solutions, and the integration of fan engagement with cutting-edge broadcasting platforms. Case studies from Real Madrid, the NHL, and NFL illustrate the future of interactive sports entertainment.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Examine the powerful role of AI in driving the business of sports. This module reveals how AI optimizes sponsorships and partnerships, enables dynamic ticket pricing, and forecasts fan attendance. Dive into case studies and explore AI’s impact on revenue streams, cost management, and the long-term economic sustainability of sports organizations.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
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